Unlock next generation advertising insights with secure data collaboration
Intelligence and measurement on AWS
AWS offers purpose-built services and solutions that help you securely harmonize and connect data from disparate sources and harness advanced artificial intelligence for predictive modeling, while protecting data privacy and governance in the most secure cloud available today. You can streamline data preparation and enrichment, enabling seamless data collaboration across organizations to get your data foundation right. Then you can apply advanced machine learning models and generative AI to unlock insights for predictive analytics, so you can get a comprehensive view of your advertising performance to optimize campaigns and deliver improve experiences, while safeguarding sensitive data thorough the entire analysis lifecycle.
Benefits
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Prepare and enrich your data in a few steps
Extract, transform, load, and resolve data from different sources to ensure a complete view of advertising campaigns measurement.
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Securely collaborate with your partners to gain insights
Connect and analyze data across companies to increase your measurement insights without sharing underlying data among each other, in the most secure cloud available.
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Accelerate next-gen intelligence modeling
Leverage and fine-tune flexible pre-built models and solutions to enable media mix modeling, real-time predictive analytics, and generative AI-enabled ad optimization.
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Implement scalable and highly-performant solutions
Perform advanced cross-channel ad intelligence, measurement, and attribution across large volumes of data without compromising processing time and cost efficiency.
Use cases
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Streamline data preparation and enrichment
Organize and clean data properly to leverage for measurement analysis, and seamlessly integrate and reconciliate data sources for scalable measurement.
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Seamlessly collaborate on data
Analyze data across customers and partners in a privacy compliant and secure manner where your data never moves.
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Apply advanced machine learning models and generative AI
Apply machine learning models and generative AI to unlock insights for predictive analytics without needing cookies or PII.
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Analyze creative content
Screen, characterize, and classify content more effectively at scale.
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Enable contextual advertising
Classify content and metadata for creative and content to improve monetization, addressability, and audience experience by optimizing ad placement in contextually-relevant content.
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Improve audience segmentation and addressability
Recommend and optimize audience targeting and segmentation for advertising campaigns informed by customer journey, experience, and enterprise data.
Get inspired
Customers are innovating to securely harmonize and connect data from disparate sources, and harness advanced artificial intelligence for predictive modeling, while protecting data privacy and governance in the most secure cloud available today.
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Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for next generation intelligence and measurement.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for next generation measurement, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine next generation measurement to increase loyalty and attract advertisers, and interoperate with your existing and future technologies.
