Ferrari advances innovation with AWS generative AI
Discover how Ferrari is launching new experiences for customers, dealers, and internal teams with Amazon Bedrock to personalize purchases, elevate the fan experience, and more.technical users supported via a generative AI-powered knowledge base
faster simulations for customized models
Driving personalization and production efficiency
Ferrari used Amazon Bedrock to access and benchmark multiple foundation models. The solution delivered 20% increase in custom vehicle configurations, and boosted productivity of over 1,000 technical users via a generative AI-powered knowledge base.
Infusing generative AI company-wide
Learn how Ferrari increases productivity with generative AI across internal processes, knowledge management, and dealer enablement. Ferrari provides data-driven, individualized vehicle configuration recommendations tailored to each customer's preferences. And, Ferrari's AWS-enabled Car Configurator brings an immersive virtual configuration experience to the web.
Enhancing the vehicle journey
Dive deep on how generative AI has accelerated Ferrari's vehicle design process, provided personalized services to its customers, and increased employee productivity - all to continue ensuring the best digital experiences.
Rapidly deploying generative AI apps
Learn how the latest generative AI technology allows Ferrari to customize models for up to 60% faster simulations, create new technical knowledge bases for internal teams, enhance the racing fan experience, and create hyper-personalized vehicle configuration recommendations for customers in seconds.
Start your generative AI journey
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