PGA TOUR transforms fan experiences using AWS generative AI
Discover how PGA TOUR provides fans with insights, predictive analytics, and immersive experiences – all while securing intellectual property.annual events worldwide
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Rethinking how the TOUR gives fans greater access to content
PGA TOUR ingests and translates data at scale, then uses Amazon Bedrock to provide interesting and timely information about events, players, stats - and can even predict where the ball will land after a shot in approximately 1.5 seconds. Generative AI on AWS is enabling PGA TOUR to bring the players' experience off the green, and through the screen, to delight customers.
Revolutionizing the fan experience with AI
PGA TOUR implements Amazon Bedrock amongst other AWS services to deliver an unparalleled fan experience at new speeds. Listen in with our AWS team and Ken Lovell, SVP of Golf Technology at PGA TOUR, to hear how the TOUR is rethinking how they collect data and tell golf stories.
PGA TOUR’s generative AI virtual assistant
Explore a technical deep dive on how the PGA TOUR collaborated with the AWS Generative AI Innovation Center to prepare, manage, and secure data on Amazon Bedrock to develop a prototype virtual assistant that enables fans to extract information about any player, hole, or shot in an interactive, conversational format.