AWS for M&E Blog
Category: Media Services
Evaluate your content with AWS Elemental Inference using the sample clipping portal
In this post, we introduce a sample application that helps you answer that question for AWS Elemental Inference. The sample is a deployable video clipping portal for live sports. You run it in your own AWS account, point it at your own content, and see how automated highlight detection, smart cropping, and smart subtitles behave end to end. We walk through the customer problem, the architecture, the capabilities it demonstrates, and how to deploy it.
Personalize live viewing, monetize every impression, and reach every device with AWS Elemental at IBC 2026
We’re announcing four new capabilities across AWS Elemental that bring AI, personalization, and intelligent monetization to the live video workflow, launching in time for IBC 2026 in Amsterdam.
How 5 runs live pop-up events from a browser with AWS Elemental MediaLive
In this post, we describe how, on top of that pipeline, 5 built a browser-based console where a single remote operator can run a live pop-up event (with monitoring, input switching, ad signaling, and graphics) using the control capabilities of AWS Elemental MediaLive. Because these events arrive on an international feed shared with other broadcasters, the console also has to supply what a viewer would normally get from a produced channel: holding slates between segments, and on-screen messaging in 5’s own brand.
Building audio provenance for AI-generated content at the source with AWS
In this post, we show how to build SENTINEL, an Amazon Web Services (AWS) pipeline that embeds a cryptographic provenance watermark into AI-generated audio at the point of synthesis and carries a verifiable chain of custody through a live-streaming media pipeline. This post covers the architecture, AWS service implementation, deployment approach, and engineering trade-offs we encountered while building SENTINEL.
Introducing KNFSD File Cache: Extending your NFS storage into the cloud
In this post, you’ll learn how KNFSD File Cache (KNFSD) works and where it fits alongside any NFS-compliant storage (whether that’s an on-premises filer, a third-party, or an AWS service like Amazon FSx). We also cover how to deploy a production-ready, autoscaling cluster using a single Terraform module, delivering aggregate throughput at less than $6 per hour per 100 Gb per second.
How 5 migrated to AWS Elemental MediaPackage v2
In this blog, learn how 5, part of Paramount, migrated from a dual-pipeline packaging architecture to AWS Elemental MediaPackage v2—consolidating infrastructure, eliminating manual failover, and expanding to new platforms across a 12-month collaborative journey with AWS. Discover the key technical enhancements delivered through the partnership, including DVB-DASH accessibility signaling, HLS manifest attributes, SCTE-35 flexibility, and SPEKEv2 DRM integration, and how early engagement with beta features accelerated 5’s modernization.
How FOX fuels innovation with AI on AWS
Learn how by partnering with Amazon Web Services (AWS), FOX transformed how news, sports, and entertainment content gets created, produced and distributed. FOX consolidated into a unified cloud platform that now powers content operations across FOX Sports, FOX News Media, Tubi Media Group, FOX Entertainment, and FOX Television Stations—delivering three Super Bowls to record-breaking audiences.
Customize ad workflows with AWS Elemental MediaTailor Monetization Functions
This post explains the framework and walks through an end-to-end example using LiveRamp identity enrichment.
Monetize your live streams using Amazon IVS server-side ad insertion
In this post, we show how you can monetize your live streams using Amazon IVS SSAI.
S4C on Freely: How a local broadcaster delivered a complex live TV workflow with AWS Elemental Media Services
S4C has been the home of Welsh-language television since 1982. In its recent “digital first” strategy, the public service broadcaster describes itself as being “more than a TV channel,” and its mission is clear: to show the world through the Welsh language with content for audiences in Wales, the UK, and beyond on the platforms […]









