Bundesliga scores big with AWS generative AI
Deutsche Fußball Liga leverages AWS's cutting-edge AI capabilities to revolutionize fan engagement, media production, and data services.international Bundesliga 2 broadcast reach due to cloud automation & data enrichment
hours of content in the world’s largest digital football archive benefit from improved discoverability due to AI-generated metadata
Engaging fans with AI-Powered Live Tickers
Bundesliga partners with AWS to develop a real-time, AI-generated live commentary solution that provides match updates in multiple languages and writing styles, enhancing the global fan experience.
Boosting App Engagement with Shorts
The Bundesliga app leverages Amazon Personalize to deliver customized short-form video content, driving increased user engagement and retention through a tailored fan experience.
Automating Story Creation
DFL, the governing body of the Bundesliga and Bundesliga 2, has partnered with AWS to implement generative AI technology that automatically generates visual stories from existing articles, reducing editorial workload and delivering engaging mobile-first content to fans.
Accelerating Innovation with Generative AI
The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) deepen their collaboration, with AWS becoming the Official Generative AI Provider to drive innovation across the Bundesliga and Bundesliga 2.
Unlocking the Power of Generative AI with AWS
DFL's Christian Bonzelet shares how the organization is leveraging AWS's expertise and generative AI capabilities to solve operational challenges, cut costs, and deliver greater insights to Bundesliga and Bundesliga 2 fans.