AWS for Media & Entertainment
IBC SHOW 2024
Demo Showcase

Monetization

Artificial Intelligence (AI) and Automation in Advertising

  • Contextual Advertising
  • Monetization - Generative AI for Advertising - Contextual Advertising
  • Ad Break Detection
  • Monetization - Generative AI for Advertising - Ad Break Detection
  • Intelligent Ad QC
  • Monetization - Generative AI for Advertising - Intelligent Ad QC

This demo workflow utilizes AI and ML services on AWS, helping publishers streamline video monetization through intelligent ad placement, targeting, and quality assurance. The first demo extracts metadata from, and maps content to, advertising taxonomies to enable contextually relevant ad targeting. The second demo automates the identification of ideal ad placement in videos to create a more engaging viewing experience, reduce churn, and drive advertising effectiveness. The third demo uses AI to evaluate ad creative quality, allowing publishers and advertisers to optimize the user experience and keep pace with the influx of creative coming from increased programmatic demand. 

Architecture

  • Contextual Intelligence for Advertising
  • Contextual Intelligence for Advertising
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  • Ad Break Detection
  • Ad Break Detection
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  • Intelligent Ad QC
  • Intelligent Ad QC
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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.