AWS for Media & Entertainment
IBC SHOW 2024
Demo Showcase

Monetization

Next-Gen Monetization

  • Shoppable Advertising
  • New Ad Formats with InTheGame (ITG)

This demo workflow offers personalized, non-intrusive ad experiences that maximize revenue generation, while enhancing viewer engagement and advertiser outcomes. Designed for content creators, streaming platforms, and advertisers, this demo workflow showcases AWS Elemental MediaTailor ad insertion with partner InTheGame to deliver shoppable linear and non-linear ad formats for large scale live sporting events. The first demo showcasing shoppable advertising helps media publishers monetize their video content, leveraging generative AI and integrations with e-commerce shopping stores. The second demo showcasing new ad formats demo leverages MediaTailor and InTheGame's advanced ad tech to offer personalized, non-intrusive ad experiences, transforming monetization strategy and boosting viewer satisfaction.

Architecture

  • Shoppable Advertising
  • Shoppable Advertising
    Click image to zoom 🔍
  • New Ad Formats with InTheGame (ITG)
  • New Ad Formats with InTheGame (ITG)
    Click image to zoom 🔍

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Disclaimer

References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.

The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.