Media & Entertainment

Revenue Generation

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Modernizing Ad Sales

Robert Blank, CPO at Media Impact (Axel Springer), discusses building an AI-first publisher advertisement sales house to transform ad monetization.

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Benefits

AWS AI and cloud deliver the innovation, flexibility, compliance, and sovereignty that media, broadcasting, streaming, publishing, and advertising companies need to understand audiences, deliver personalized experiences, and grow their revenue streams—at any scale.

Turn first-party data into your most valuable advertising asset without compromising trust.

Power ad decisioning and measurement at single-digit millisecond latency, at any volume.

Build, compose, or buy the right monetization solution—modernize without ripping out what works.

Services and Solutions for Revenue Generation

Amazon Bedrock

The easiest way to build and scale generative AI applications with FMs.

Amazon Bedrock AgentCore

Securely deploy and operate AI agents at scale with purpose-built agent infrastructure and tools.

Amazon Quick Suite

An AI-powered workspace that turns your data into research, analysis, and automated action.

Amazon SageMaker

Build, train, and deploy FMs at scale

AWS Clean Rooms

Collaborate with partners on combined datasets without sharing or revealing underlying first-party data.

AWS Elemental MediaTailor

Insert individually targeted ads into video streams while delivering broadcast-grade viewing experiences.

AWS RTB Fabric

Connect ad tech buyers and sellers with low-latency, high-throughput real-time bidding infrastructure.

AWS WAF

Price, meter, and collect payment from AI bot and agents accessing content and APIs.

Kiro

An agentic IDE that turns prompts into production-ready code with spec-driven development.

Revenue Generation Customers

Dentsu

861% increase in campaign conversion rates; creative development time reduced from months to 5 days using Amazon Nova models.

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Optimizing Digital Advertising: A person using a laptop with an "AD" icon featuring an upward trend graph, illustrating improved campaign performance and global audience targeting

NBCUniversal

Built One Platform on AWS; reached 3.6x more target consumers using Amazon Ads signals; estimated $35M+ savings over 10 years.

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Deloitte

Deloitte integrates AWS Entity Resolution, AWS Clean Rooms, Amazon SageMaker, and Amazon Bedrock with Nova models to create a powerful engine for insights, intelligence, and audience activation.

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TripleLift

Pioneered real-time product placement in streaming TV using ML on AWS; reduced video analysis time by ~50%.

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Twitch

Implemented agentic workflow using Amazon Bedrock with RAG; ad sales team delivered 120% more revenue vs. self-service accounts.

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AWS Partners for Revenue Generation

Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.

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Accenture

A global professional services company and AWS Premier Consulting Partner that helps media and entertainment organizations modernize advertising, data, and monetization workloads on AWS.

Amperity

Amperity's best-of-breed technology applies raw ingestion and AI to deliver a comprehensive and actionable 360 view of the customer with out-of-the-box attributes and predictions built for omnichannel data.

Databricks

The Databricks Data Intelligence Platform allows your entire organization to use data and AI.

Datazoom

Datazoom is an enterprise, cloud-based Data-as-a-Service Platform, with unique capabilities for media companies.

Deloitte

A consulting and advisory firm that combines AWS Entity Resolution, AWS Clean Rooms, Amazon SageMaker, and Amazon Bedrock to build audience intelligence and activation engines for media and advertising clients.

Magnite SpringServe

Magnite is the modular ad platform that companies rely on. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio.

Salesforce

Salesforce is a company that makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service.

Slalom

A modern consulting firm that partners with AWS to help media and entertainment organizations build cloud-based revenue generation and data platforms.

AWS Marketplace

Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.

See all AWS Marketplace offers

Evergent

Evergent provides cloud-based revenue and customer lifecycle management for media, entertainment, and communications companies, helping monetize subscriptions across channels.

Veritone

Veritone's AI operating system and applications help media and entertainment companies unlock the value of their content and data to drive new revenue opportunities.

Revenue Generation Resources

See related technical guides, solution briefs, blogs, and much more.

Monetization Blogs

Blogs focused on Media & Entertainment for AWS.

See all AWS for M&E blogs

Additional AWS for M&E Resources

Explore additional M&E resources including ebooks, whitepapers, workflows, getting started guides, and more.

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