The emergence of generative AI has fundamentally transformed how management teams approach technology, particularly in leveraging cloud-based solutions for data analytics, business insights, and operational management. This transformation has made these technologies increasingly essential for both business leaders and end users across organisations. This track explores the practical applications of data management and generative AI across diverse sectors including Financial Services, Retail, Manufacturing, and Healthcare. Attendees will learn how these technologies drive product innovation, enhance service delivery, and sustain business growth. Through real-world examples from Thai organisations, discover how modern data platforms on AWS, combined with AI/ML capabilities, create tangible business value and elevate customer experiences. Learn how companies are successfully implementing these technologies to stay competitive in an increasingly digital marketplace while delivering superior outcomes for their stakeholders.

Modernising your workloads is key to building innovative applications and gaining a competitive edge. In this track, uncover the technologies and best practices that enable workload modernisation on AWS. Learn how reinventing workloads for the cloud can empower the development of cutting-edge applications with built-in security, accelerating business growth. In this track, discover how containerisation, load balancing, Graviton processing and multi-region architectures can enhance workload resilience, availability, efficiency and cost-effectiveness. Through real-world case studies and best practices sharing, get equipped with actionable learnings and reference architectures to optimise workload transformation and maximise benefits of the AWS cloud.

Whether you are building your own model or customising a foundational one, data is a key differentiator for generative AI. As such, it is essential to establish a robust data strategy that underpins relevant, high-quality data. In this track, uncover the transformative power of generative AI and modern data strategies. In this track, discover data tools capable of fueling your generative AI strategy and learn about the common data patterns to elevate your generative AI applications from generic tools to programs that genuinely understand your business and customers.

Builders leverage technologies, tools, and design patterns to construct innovative products. Organisations utilise their skills to drive cloud-based modernisation, re-platforming, and re-factoring to speed up their innovation including modern application and Generative AI application. In this track, explore AWS and open-source tools that enhance productivity and efficiency across various technology and design patterns.