Ad-supported monetization on AWS
With the broadest set of services, solutions, and partner offerings that you can buy, build, or compose to meet your needs, AWS enables you to build 360 views of your first-party data into customer profiles, content categorization, and transaction data for revenue optimization and analytics. These data assets become the foundation to generate personalized or cohort-driven, connected user experiences that help you increase loyalty and attract advertisers, are interoperable with your company’s existing and future technologies, and maximize business results.
Benefits
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Understand your users to personalize their advertising experience
Create unified views of your customers with generative AI-powered insights to capture valuable signals for advertising and elevate their consumers experience to drive the most value for your business.
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Offer privacy-enhanced solutions to your advertising customers
Prepare your business to overcome signal loss and offer privacy-ready solutions to your advertising customers that help them drive towards their ad campaign KPIs.
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Streamline your advertising business, from sales to delivery
Improve cross-platform selling, automate delivery, optimize campaigns, and maximize yield while delivering messages in the right channel at the right time.
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Build, compose, or buy the right solutions, customized to meet your needs
At AWS, we start with your needs and work backwards to help you choose the solution for your business that help you increase customer trust and business growth.
Use cases
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Unify consumer data
Understand your user and context for ad product creation, create privacy-enhanced constructs for interoperating with advertisers, and forecast inventory availability.
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Improve audience segmentation and addressability
Recommend and improve audience targeting and segmentation for advertising campaigns informed by customer journey, experience, and enterprise data.
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Monetize with advertising campaigns
Place and assemble your ad space, serve your ads, and integrate with third parties to help you monetize.
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Generate creative and content
Media companies can quickly ideate, create, and test different variations of creative and content to see which ones perform the best across nearly all components of a campaign resulting in high-quality, engaging, and contextually relevant imagery, video, and copy.
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Measure performance more effectively with generative AI
Measure the efficacy of your ad campaigns for advertisers, and performance of your advertising business with generative artificial intelligence (AI).
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Enable contextual advertising
Classify content and metadata for creative and content to improve monetization, addressability, and audience experience by optimizing ad placement in contextually-relevant content.
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Improve operations
Enhance and automate interactions with customers and scale business operations for platform support, contact center operations, request for proposal (RFP), campaign brief, media planning, and more.
Get inspired
Customers are innovating to grow advertising revenue with first party data into unified customer profiles, content categorization, and transaction data for revenue optimization and analytics.
Services to build and scale
Innovate faster with new services, capabilities, and infrastructure that pushes the envelope to deliver the highest performance while lowering costs for ad-supported monetization.
Featured solutions to rapidly solve business challenges
Vetted solutions and architectural guidance for ad-supported monetization, whether you prefer off-the-shelf deployments, or customizable architectures.
Featured AWS Partners
Leverage the broadest set of partner offerings to reimagine ad-supported monetization to increase loyalty and attract advertisers, and interoperate with your existing and future technologies.
