CloudSmart Marketplace Acceleration – List, Co-Sell Ready, Scale

Get listed. Get co-sell ready. Scale co-sell.

CloudSmart Marketplace Acceleration is a three-stage path for software companies selling through AWS Marketplace. Start at the stage that matches where you are today.

ISVs selling through AWS Marketplace see 3x+ larger deal sizes (AWS data). Capturing that takes more than a listing: buyers need a clean way to purchase, AWS sellers need to see and trust your pipeline, and your team needs a motion it can repeat.

Stage 1: Initial Marketplace Listing (Build)

• Marketplace Assessment covering business and operational alignment, pricing, GTM and solution fit
• Revenue recognition review: how Marketplace orders and disbursements flow into your CRM
• Listing build: product content, categories and pricing structure
• Private offer setup, so you can send an offer in under 30 minutes
• Technical foundations review: security, listing lifecycle and Marketplace API tooling
• You're done when: buyers can purchase your product, live in under 48 hours from signed agreement.

Stage 2: Co-Sell Ready (Market + Co-Sell)

• ACE-to-CRM process mapped to your sales workflow
• Partner Central setup and access review in the AWS Console
• ISV Accelerate readiness: a gap review against program requirements and preparation for the AWS Foundational Technical Review (FTR)
• Partner Revenue Measurement (PRM) tagging plan, so AWS-influenced revenue is attributed to you
• Co-sell playbook: how to engage AWS sellers, qualify deals and keep ACE records current
• You're done when: AWS sellers can see and work your pipeline, and your ISV Accelerate materials are ready to submit.

Stage 3: Scaling Co-Sell (Grow)

• Pipeline cadence: a weekly co-sell review and stalled-deal plays
• Repeatable private offer templates and approvals
• Account planning with your AWS partner development manager
• AWS funding and program fit review
• Co-sell and revenue reporting for leadership, using the real-time dashboards in CloudSmart Insights – Agentic Co-Sell Platform
• Optional automation with CloudSmart Insights – Agentic Co-Sell Platform (Contract or Consumption Edition): agent-assisted, human-approved ACE-CRM sync and deal progression, automated private offers, and next-best-action insights
• You're done when: co-sell runs on a schedule, not on heroics.

Which stage are you in?

• No listing yet, or buyers can't purchase it: Stage 1
• Listed, but no ACE pipeline or AWS seller engagement: Stage 2
• Co-selling, but results are uneven: Stage 3

How to start

1. Contact CloudSmart from this listing.
2. Complete the Marketplace Assessment, which places you at the right stage.
3. Receive a scoped plan for that stage. Engagements are scoped to your stage; contact CloudSmart for details.

CloudSmart prepares your team for the AWS Foundational Technical Review and ISV Accelerate. AWS makes all review and admission decisions.