AWS for Media & Entertainment

IBC SHOW 2024

13 – 16 September | Amsterdam

Create. Deliver. Monetize.

Create. Deliver. Monetize.

Experience NAB Show Live, powered by AWS and NVIDIA

AWS helps media, entertainment, games, and sports customers transform the way they create, distribute, and monetize content with the most purpose-built services and capabilities for media and entertainment of any cloud. AWS offers M&E customers nine dedicated media services, 23 AWS industry solutions, and the ability to engage with more than 500 AWS for M&E Partners. AWS services and solutions for media and entertainment, games, and sports reinvent and transform the customer journey.

What to expect at IBC

A look inside the AWS stand

AWS aligns the most purpose-built capabilities of any cloud with services across Media & Entertainment (M&E) solution areas to help customers transform the industry. With AWS for M&E, you can select the right tools and partners for your media workloads to accelerate production launches and see faster time to value. At IBC 2024, AWS will showcase approximately 50 demonstrations that feature 60 partners across 6 AWS for M&E solution areas at stand 5.C90. Be sure to stop by to see the latest innovations in cloud technology for M&E workflows. Hover over the icons below for a demo overview of each solution area.

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Broadcast & Live Production features four demonstrations: Broadcast operations monitoring and control; newsroom in the cloud, focusing on a story-centric approach to cloud-based newsroom operations through a combination of SaaS products and first party AWS solutions; Live Cloud Production (LCP), highlighting the scalability, flexibility, efficiency, and sustainability of AWS for large-scale live events; and content localization, showcasing the powerful integration of AWS Partners for broadcast localization and content creation for global audiences.

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Experience a comprehensive set of services tailored for every stage of the content production lifecycle on AWS, from automated ingest and AI-driven logging to cloud-based editing, grading, and orchestration in the “Editing and color-grading suite” on the AWS stand. Attendees can learn how to use secure infrastructure from AWS to streamline workflows, optimize costs, and elevate storytelling possibilities.

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Data Science & Analytics demonstrations showcase how AI/ML, including generative AI, can help enhance the video experience with enhancements, such as with slow-motion video or improving the playback quality for ultra-high definition (UHD) screens. Demonstrations also show AI-powered contextual video metadata generation with a focus on recent advances in multi-modal foundation models, applied contextual metadata and how these insights can reduce time-consuming operational activities that rely on accurate "tagging”, and realize employee productivity and efficiency gains using generative AI.

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Direct-to-Consumer & Streaming (D2C) demonstrations showcase live streaming at scale as well as multi-sport viewing experiences. D2C demonstrations will focus on end-to-end delivery capabilities, large-scale content delivery (including client and server-side ad insertion), and integrated monitoring and observability with an expanded focus on analytics and service optimization. Demonstrations also highlight the evolution of audience experiences, including Free Ad-supported Streaming Television (FAST) and personalization, as well as merging platforms that deliver more immersive and interactive experiences.

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Media Supply Chain demonstrations center on three core themes: media management and supply chain orchestration, media insights and analysis, and content accessibility. Learn about services and solutions that help media and entertainment customers optimize, deliver, and monetize their content across multiple platforms and channels, increasing revenue streams and creating a more efficient media supply chain for their assets. Also featured are analytics and machine learning solutions that help media companies analyze content, generate descriptive metadata, create versions and associated assets, and construct dashboards to visualize workflow costs and performance.

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Monetization demonstrations focus on modernizing linear and digital ad sales and delivery systems, data-driven personalization and targeted advertising, and artificial intelligence (AI) and automation in advertising as well as contextual advertising effectiveness. In addition, how customers can increase monetization potential by bringing in new advertising demand with Amazon Publisher Cloud, and enabling new forms of in-content advertising and in-content commerce without disrupting the consumer viewing experience is showcased.

IBC 2024 Demo Showcase

Explore all of the latest AWS for Media & Entertainment demonstrations being shown at IBC 2024.

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AWS Builder Zone

AWS Builder Zone

Talk to AWS experts about specific services, get advice on your architecture. AWS Elemental Media Services are purpose-built services for media workloads that transport, prepare, process, monetize, and deliver broadcast and over-the-top video (OTT) streaming content. Cloud Storage on AWS provides reliable, scalable, and secure storage for your data. AWS for Games helps expand experiences with game technology with purpose-built cloud services and solutions. Located in the AWS Stand, 5.C90

Generative AI

AWS is the best cloud provider for generative AI in M&E

With enterprise-grade security and privacy, access to industry-leading FMs, and generative AI-powered applications, AWS makes it easy to build and scale generative AI. M&E organizations can use generative AI in a number of ways, including to improve audience experiences with personalized content and ads, to accelerate content moderation, and to expand localization across broader audiences. Creatives can expedite the generation and transformation of visual and audio assets, including archival restoration and adaptation. Sports broadcasters can use generative AI to assist with narratives, commentary, and real-time match analysis.

Generative AI Playground: Generative AI in M&E
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The most capable generative AI–powered assistant for accelerating software development and leveraging companies' internal data. Amazon Q generates code, tests, debugs, and has multistep planning and reasoning capabilities that can transform and implement new code generated from developer requests. Amazon Q also makes it easier for employees to get answers to questions across business data—such as company policies, product information, business results, code base, employees, and many other topics—by connecting to enterprise data repositories to summarize the data logically, analyze trends, and engage in dialogue about the data.

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A fully managed service that offers a choice of high-performing FMs and a broad set of capabilities. Easily experiment with various top FMs, privately customize them with your data, and create managed agents that execute complex business tasks.

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A fun and intuitive hands-on, generative AI app-building playground. Everyone can build AI apps with PartyRock.

Mark your calendars: Speaking sessions & partner activities

AWS Partner Village

Showcase Theater: Stand 8.A01, Hall 8

AWS is taking over the IBC Showcase Theater on Saturday, 14 September. Stay tuned for an exciting session lineup covering topics like generative AI, monetization, and more.

Mark your calendar: Speaker sessions

AWS and NVIDIA Innovation Village: Stand 14.A13, Hall 14

Engage with AWS and Amazon Partner Network (APN) partners in the Innovation Village. View demonstrations that showcase the ability to accelerate implementation of AWS for your media workloads. Join us for theater presentations from partners, customers, and AWS experts.

AWS NVIDIA logo
Stop by the Learning Lounge

AI Tech Zone: Stand 14.AIA01, Hall 14

The AI Tech Zone, new to IBC 2024, is presented by AWS and NVIDIA. Immerse yourself in the cutting-edge world of Artificial Intelligence, where technology seamlessly integrates with creativity to redefine the future of entertainment.

AWS NVIDIA logo

Thank you to our sponsors!

Nvidia logo
Wizeline logo
Mono outline logo in white (transparent background), PNG format, for digital/web applications
quickplay logo

Meet with Amazon Web Services (AWS) in Stand 5.C90.

We look forward to meeting you in Amsterdam.