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Monetization
Unlocking incremental revenue with AWS Elemental MediaTailor and Amazon Ads
This workflow demonstration helps publishers unlock unique and incremental demand for their ad-supported streaming TV and audio content on Amazon Demand Side Platform (ADSP) and Google Ad Manager (GAM), improving publisher fill-rates and CPMs. This offers customers of the Google Ad Manager (GAM) ad server and programmatic ads, in concert with Amazon Publisher Services (APS) for server-side header bidding and Datazoom player Software Development Kit (SDK) to provide Interactive Advertising Bureau (IAB) certified Open Measurement. Demand from Amazon Ads includes premium third-party brands and advertisers as well as Amazon’s brands. In addition, publishers get all the benefits of APS Enterprise tools and services, including seamless integration with Deal Cloud, Amazon Publisher Cloud, Connections Marketplace, and Amazon Measurement/Insights.
Architecture
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Disclaimer
References to third-party services or organizations on this page do not imply an endorsement, sponsorship, or affiliation between Amazon or AWS and the third party. Guidance from AWS is a technical starting point, and you can customize your integration with third-party services when you deploy them.
The sample code; software libraries; command line tools; proofs of concept; templates; or other related technology (including any of the foregoing that are provided by our personnel) is provided to you as AWS Content under the AWS Customer Agreement, or the relevant written agreement between you and AWS (whichever applies). You should not use this AWS Content in your production accounts, or on production or other critical data. You are responsible for testing, securing, and optimizing the AWS Content, such as sample code, as appropriate for production grade use based on your specific quality control practices and standards. Deploying AWS Content may incur AWS charges for creating or using AWS chargeable resources, such as running Amazon EC2 instances or using Amazon S3 storage.