Maximize advertising revenue while driving customer engagement and personalization across platforms and channels
New & Noteworthy
Monetization for Media & Entertainment
AWS helps customers adapt to dynamic audiences and a quickly changing industry by leveraging a broad selection of data-driven services informed by machine learning and AI. As a result, advertisers are empowered to build deeper, more personalized connections with audiences and lasting consumer relationships that deliver increased revenue and long-term business value.
Improve cross-platform selling, automate delivery, optimize campaigns, and maximize yield while delivering messages in the right channel at the right time.
Create unified views of your customers with generative AI-powered insights to capture valuable signals for advertising, and elevate their experience to drive the most value for your business.
Prepare your business to overcome signal loss and offer privacy-ready solutions to your advertising customers that help them drive towards their ad campaign KPIs.
Purpose-built solutions & services for Monetization
AWS for M&E reduces barriers to innovation by providing a curated suite of purpose-built services and solutions designed to help organizations create, deliver, and monetize content.
AWS services
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AWS Clean RoomsAWS Clean Rooms helps customers and their partners more easily and securely collaborate and analyze their collective datasets—without sharing or copying one another’s underlying data.Learn more »
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AWS Elemental MediaTailorAWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising.Learn more »
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AWS Entity ResolutionAWS Entity Resolution helps you match and link related records without the need to build custom solutions. Use flexible, configurable machine learning (ML) and rule-based techniques to optimize record matching based on your business needs.Learn more »
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Amazon PersonalizeAmazon Personalize accelerates your digital transformation with ML, making it easier to integrate personalized recommendations into existing websites, applications, email marketing systems, and more.Learn more »
Custom-built solutions
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Guidance for Shoppable VideoProvide viewers with a seamless shopping experience merged with your digital content.Learn more »
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Guidance for Channel Assembly Media Ingest Automation on AWSThis Guidance demonstrates how to prepare mezzanine video files and make them available for scheduling using the channel assembly capability of AWS Elemental MediaTailor.Learn more »
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Guidance for Moving your Paywall to the Edge on AWSThis Guidance helps media publishers who are facing two conflicting requirements when it comes to serving content: deliver content quickly by using a Content Delivery Network (CDN) and protect and monetize content using a paywall.Learn more »
AWS for M&E monetization customers
FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation
NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI
Amazon Prime Video Uses AWS to Deliver Solid Streaming Experience to More Than 18 Million Football Fans
See all customer case studies »
AWS for M&E monetization customers
FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation
NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI
Amazon Prime Video Uses AWS to Deliver Solid Streaming Experience to More Than 18 Million Football Fans
See all customer case studies »
Event Calendar
NAB 2024
IBC 2024
re:Invent 2024
AWS Partners for Monetization
Discover solutions from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building M&E solutions on AWS.
AWS consulting partners
AWS Consulting Partners help customers build customized solutions to meet their unique needs.
See all M&E partners »
AWS Marketplace
Media and entertainment solutions from AWS Partners are also available on AWS Marketplace, a digital catalog of third-party software, services, and data that makes it easy to find, buy, deploy, and manage software on AWS.
See all AWS Marketplace offers for Media & Entertainment »
AWS for Media Resources
Monetization Blogs
- Building a privacy-first contextual intelligence solution for advertising on AWS
- Build taxonomy-based contextual targeting using AWS media intelligence and Hugging Face BERT
- Building generative AI into marketing strategies- a primer
- Improve the return on your marketing investments with intelligent user segmentation in Amazon Personalize