The AWS ISV Accelerate (ISVA) Program is a global co-sell program for AWS Partners who provide software solutions that run on or integrate with AWS and sell through the AWS Marketplace. The program provides co-sell support and benefits to encourage AWS Sellers to engage with participating Partners and enable Partners to grow revenue by selling with AWS.
Explore our partner success stories and learn how to get started below.
Incentives for AWS Sales teams
AWS Account Managers who provide AWS ISV Accelerate Partners with co-sell support are eligible to receive sales compensation incentives, including the SaaS co-sell benefit that provides quota retirement for SaaS or PaaS solutions transacted as AWS Marketplace private offers.
Drive visibility with AWS Sales
Your solutions will be included in AWS Account Manager-facing solution finder libraries and partner recommendation engines. Your participation in the program will also be highlighted to the AWS field within our Customer Relationship Management (CRM).
Focused co-sell support and resources
You will gain prioritized access to AWS co-sell resources, including access to training, webinars, in person seminars, and best practices guides that provide guidance on how to successfully co-sell with AWS.
Are you an AWS customer?
Success Stories
Tackle
Lacework
Databricks
Freshworks
Orca Security
Auth0
Alert Logic
Get Started
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Step 1: Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost by creating your AWS Partner Central account.
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Step 2: Enroll in the Software Path
- Enroll in the Software Path, specifically designed for organizations that develop software that runs on or is integrated with AWS.
- Upon meeting the minimum validation criteria for the Software Path (i.e., successfully completing the AWS Foundational Technical Review [FTR]), explore AWS ISV Accelerate program requirements.
- Review the AWS ISV Co-Sell Checklist for recommended steps and resources required to build a succesful co-sell strategy with AWS.
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Step 3: Review program requirements
To qualify for the AWS ISV Accelerate Program, Partners must meet the following requirements:
- One or more software product(s) listed as general availability (GA) on AWS Marketplace (SaaS, AMI, Cloud Formation Template, SageMaker Model, Container, or CAR)
- Achieve APN Customer Engagements (ACE) Program Eligibility
- Achieve Software Path status of Validated or Differentiated
- Partner must link their AWS Partner Central Account to their Marketplace Seller Account
- Minimum of 5 launched opportunities (ACE or AWS Marketplace Private Offers) transacted within the past 12 months
- Minimum of 15 qualified opportunities in ACE within the past 12 months
- Minimum of 1 individual having completed the Co-Selling with AWS learning module (see How to log into AWS Skill Builder as an AWS Partner)
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Step 4: Connect with the AWS team
Upon meeting the program requirements, reach out to your AWS Partner Development resource to discuss next steps.
Resources
- If you are a startup, learn more about the AWS Global Startup Program and how you can accelerate your go-to-market and co-sell practice on AWS.
- If you are a small and/or minority-owned Public Sector organization, learn more about the Think Big for Small Business Program and how you can gain access to business, technical, and marketing enablement support.
Partner Testimonials
“Partnering with AWS has delivered proven results in an unheard-of time frame. Eight months in, our Partnership is a key component of every sales motion we have. We’re both customer obsessed, and quickly align on each and every deal. Seeing deals close faster, convert better, expand in scope and size is the magic powder that enables us to grow faster and more efficient."
- Aharon Weiner , Head of Channels & Alliances Postman
“Being a part of the ISV Accelerate Program represents a game-changing opportunity for our team to scale and mature the ways in which we co-sell with AWS. SaaS Revenue Recognition is the mechanism through which our teams in the field see their AWS counterparts incentivized to collaborate. This builds a confidence in the mutual benefit of co-sell for Contentsquare, AWS and our shared customers that represents an exciting new chapter for our Partnership."
- Helen O’Hara, Cloud Partnerships Director Contentsquare
"[The SaaS Co-Sell benefit] has really transformed our co-sell motion with AWS in just the first month with a +500% increase in ACE launches month over month. The Partner sales org and individual account execs recognize the efforts and energy it requires for an AWS Partner to achieve this benefit and in return has allowed us greater access to setting meetings together, deeper data sharing and an accelerated co-sell motion leading to greater ACE acceptance rates and closed won launched business. We feel it at the Partner level, but so do the Astronomer sales teams, so they've engaged even more spinning the Partner flywheel faster."
- Michael Musselman VP of Partnerships, Astronomer
