ONNIT Gains Unprecedented Efficiencies Throughout its Content Supply Chain with Tenovos Digital Asset Management

ONNIT—a health and wellness organization with over a million website visitors every month—relies heavily on digital content to reach its audience. However, ONNIT’s creative, marketing, brand, and sales teams found it challenging to discover and access relevant content when they needed it. This was because ONNIT’s digital assets were spread across over 40 hard drives and a scattered Google Drive system. The lack of findability resulted in duplicated assets, empty folders, and constant content-related requests. Additionally, with users creating and manipulating assets locally, it was challenging to implement version control and maintain brand compliance. The significant time and resources lost led to frustrated and overwhelmed teams, and ONNIT began looking for a better solution to manage its digital content.

Tenovos emerged as the top choice with its modern, data-first DAM solution built on Amazon Web Services (AWS). Its cloud-native platform offered ONNIT enterprise functionality, ease of use, real-time reporting, and simple integration with its existing martech stack.

To centralize and organize ONNIT’s content into its DAM, Tenovos relies heavily on a robust metadata structure overlaid with several features to optimize discoverability. Features such as brand tiles and smart filters allow content to be organized based on user profiles, brands, campaigns, or simply hand-curated. This eliminates the need for ONNIT’s users to navigate intricate folder structures across multiple drives.

The creative team at ONNIT—which uses brand and marketing assets for its projects—leans on built-in features within Tenovos to streamline content development, from creation to distribution. For example, Tenovos offers integration into popular creative suites so assets can be created, edited, and proofed without ever leaving the DAM.

ONNIT uses Tenovos to establish automated workflows that initiate, automate, and streamline the traditionally mundane tasks of approving content at scale. Stakeholders are updated regularly with automated notifications through the different stages of the content lifecycle, enabling seamlessness and speed while ensuring brand compliance.

Teams can also leverage dynamic templates, which empower end-users to create their own content while remaining on-brand. Finally, built-in analytics help users quantify productivity gains throughout the media supply chain. ONNIT can understand platform and content adoption, reuse effectiveness, content usage, and more.

The Tenovos DAM platform relies on several services and products from AWS, ranging from front-end content delivery powered by Amazon CloudFront to back-end computing using Amazon Elastic Compute Cloud (Amazon EC2). Further, Tenovos serves its customers in every corner of the world with fast global accessibility because of its cloud-based architecture powered by AWS.

Thanks to support from AWS, artificial intelligence (AI) is inherent throughout the Tenovos platform to push productivity gains even further than a traditional DAM. Tenovos offers automated asset tagging, AI-enhanced search, content transformation and content ideation and creation via Amazon Bedrock.