How VeloDB Uses AWS Marketplace to Expand Its Real-Time Analytics Services Globally

VeloDB's story began with Apache Doris. As the commercial provider behind Apache Doris, VeloDB builds on the open-source project's strengths in real-time analytics, community collaboration, and continuous innovation. The company has transformed these capabilities into a cloud-native real-time data warehouse service designed for enterprise customers across multicloud environments.

VeloDB's unified analytics and retrieval capabilities can be applied across a wide range of business scenarios. For example, enterprises can use VeloDB's real-time analytics capabilities to build dashboards and data products with sub-second latency. For AI observability use cases, VeloDB provides an alternative to Grafana Loki while reducing costs by 70%. For lakehouse use cases, it can unify capabilities across Presto, Druid, Kudu, and Trino, delivering queries up to 6x faster. When it comes to context engineering and RAG, it provides AI agents with real-time, accurate business context.

VeloDB's technology roots run deep in the open-source community, and the company set its sights on global markets early. However, making technology available to customers worldwide does not mean it can be successfully commercialized globally. To expand internationally, VeloDB needed to move from simply building a product to enabling customers to discover, purchase, and adopt its solution with ease.

For international customers, open-source projects can help showcase product capabilities, but a gap often remains between community interest and enterprise adoption. Enterprise customers also consider factors such as commercial support, deployment options, procurement channels, security requirements, and long-term service capabilities.

At the same time, delivering a real-time analytics product involves more than the software itself. VeloDB needed to support multiple deployment models, including fully managed services, deployment within customers' own cloud accounts, and self-managed software, to meet varying requirements for data security, deployment control, and operations. Each model raises the bar for product standardization, cloud infrastructure compatibility, and global delivery capabilities.

Under a traditional international expansion model, the team would need to identify channel partners and establish vendor relationships one by one. Building local sales teams in North America and Europe would be costly, and establishing brand trust would require significant effort. In addition, challenges such as cross-border delivery complexity and multi-currency settlement could impact customer experience and brand reputation if not properly managed, slowing global expansion.

VeloDB therefore needed a global go-to-market path that connected its product, customers, and commercialization processes. It needed to make the product easier to discover, simplify enterprise procurement, and align co-selling, marketing activities, and technical collaboration around customer needs.

For these reasons, VeloDB chose AWS Marketplace as a key channel for its global expansion. VeloDB currently lists VeloDB Cloud (Pay As You Go) and VeloDB Cloud (Committed Contract) on AWS Marketplace. It has also joined the AWS ISV Accelerate Program and is eligible for the AWS SaaS Co-sell Benefit (SCB).

For VeloDB, one of the primary benefits of listing on AWS Marketplace is gaining additional channels to reach global enterprise customers through the platform's software distribution ecosystem. Enterprise customers can discover and evaluate VeloDB in a familiar enterprise software procurement environment, significantly reducing the time needed to build sales channels from the ground up. After listing on AWS Marketplace, VeloDB leveraged AWS co-selling and customer trust in AWS to expand into industries including financial services, automotive, gaming, branded retail, and smart manufacturing, and establish commercial partnerships with enterprise customers.

Second, AWS Marketplace connects product discovery, procurement, and deployment in a single digital process. When evaluating solutions, enterprise customers consider not only technical capabilities, but also whether procurement processes are straightforward, vendors are easy to manage, and software can integrate with their existing cloud environments. Through AWS Marketplace, VeloDB can engage customers with standardized product information, pricing, and deployment options, reducing friction between product discovery and purchasing decisions. This helps VeloDB build trust with enterprise customers and create a more efficient, reliable end-to-end purchasing process. For example, a leading financial services customer in the Middle East completed the procurement process through AWS Marketplace within one month, significantly shorter than the traditional 3-6 month procurement cycle.

Over the past year, VeloDB has accelerated its global expansion with AWS Marketplace, achieving strong growth in its international business. As of year-to-date 2026, VeloDB's gross subscription sales (GSS) on AWS Marketplace have increased by more than 200% compared with the same period in 2025, with full-year GSS growth projected to grow fivefold year over year.

Looking ahead, VeloDB will continue to refine its product offerings on AWS Marketplace while strengthening its global service capabilities. The company plans to bring more deployment models and solutions tailored to enterprise customers to international markets. VeloDB will also continue investing in co-selling, AWS Marketplace marketing activities, and partner collaboration to create a more seamless path from product discovery and customer engagement to technical evaluation and procurement.