Amazon SES Features

Amazon SES offers several methods of sending email, including the Amazon SES console, the Simple Mail Transfer Protocol (SMTP) interface, and the Amazon SES API. You can access the API using the AWS Command Line Interface (AWS CLI), or by using an AWS Software Development Kit (SDK).

To get started sending email, see Sending Email in the Amazon SES Developer Guide.  

Deliverability, or ensuring emails reach inboxes instead of spam or junk, is a core element of a successful email strategy. Amazon Simple Email Service (SES) offers deliverability features through Virtual Deliverability Manager (VDM) that make it easier and more automated to improve inbox placement.

SES provides insights into the performance of senders’ emails, makes recommendations on how to improve deliverability, and can even automatically implement email deliverability improvements for senders. SES features three core deliverability components: insights, recommended changes, and automatic implementation

SES’s deliverability insights help email senders understand their deliverability performance. View at-a-glance reports on sending and delivery data in a single interface in the SES console, such as bounce rates, opens, and clicks. You can see breakdowns of these metrics per ISP, sender identity, and configuration set, as well as the delivery and engagement status of each email you send.

SES can notify senders of email deliverability issues and provide actionable recommendations to help improve inbox placement, like reviewing email authentication configuration such as SPF, DKIM, and DMARC. Senders have ongoing visibility if a downgrade in email reputation or improvement opportunity is identified.

Senders have the option to allow SES to automatically implement email deliverability recommendations, like optimizing email delivery patterns. Once SES detects an opportunity for improvement, the system will implement the change without the need for monitoring or manual adjustment.

Global Endpoints by Amazon Simple Email Service (SES) provides multi-region resilience for bulk senders. Global Endpoints lets customers add a secondary Region to their original configuration, streamlines the duplication of configuration values between the two Regions, and then divides sending workloads equally in a load-balanced state until either Region suffers a partial or full outage. In such cases, the traffic shifts away from the impacted Region to the other one with no customer intervention required. Once the outage is restored, traffic returns to a 50-50 split.

Updates to the SES console mean that choosing and configuring your second Region is simplified once your first Region is production-ready. Certain parameters are duplicated into the second Region automatically, and the console provides guidance for others which the customer must configure themselves.

Global Endpoints ultimately uses two Regions for its sending, and any added features which support single-Region sending will work if enabled for both Global Endpoints Regions.

Mail Manager by Amazon Simple Email Service (SES) provides comprehensive tools that simplify managing large volumes of email communications within an organization. Mail Manager supports better handling of both incoming and outgoing emails, improving security, and ensuring compliance with data protection regulations.

Mail Manager consolidates the reception of external emails into the organizational email system, allowing for controlled processing and routing. This unification helps streamline the management of incoming communications.

This feature centralizes all email traffic through a virtual email infrastructure, providing oversight and control over all outgoing emails.  It ensures efficient email processing and routing, aligning with company protocols. Organizations can also leverage authenticated relay to control and manage internal email communications.

This feature enables organizations to systematically store, secure, and manage their email communications. This feature supports compliance with legal and regulatory requirements for email retention by preserving and indexing emails in an easily accessible format. Email Archiving helps organizations ensure that critical communications are not only safe but also retrievable for audits, legal cases, or compliance checks. This facilitates enhanced governance and continuity in managing email records, essential for maintaining operational standards and legal compliance across all sectors.

Email add ons in Mail Manager allow organizations to enhance their email security and compliance with customizable solutions. These add-ons are powered by verified third- party providers to deliver essential tools, such as sensitive information scanning, archiving, and data loss prevention, tailored to meet specific business needs. This feature helps companies to maintain stringent data protection standards, ensuring secure and compliant email management within a unified system.