Nielsen Processes 250 Billion Ad Events per Day Using Serverless Computing on AWS

Nielsen Marketing Cloud, part of The Nielsen Company, a global measurement and data analytics company, leverages Amazon Web Services (AWS) to process hundreds of billions of advertising measurement events per day. According to Matthew Krepsik, global head of analytics at Nielsen, the company has been able to scale up and down its platform to right size the compute needed to support its advertising and publishing customers. “It helps us democratize the work we do in the measurement space and provide access to all advertisers and platforms, no matter how big or small they are,” says Krepsik. Nielsen is shifting its attribution business to be 100-percent cloud native and leveraging Amazon EMR to achieve up to 20 percent daily efficiency for its overall compute utilization. This helps Nielsen “drive down runtime and drive faster insights and data flow back to our clients,” says Krepsik.

Nielsen led two AWS re:Invent 2020 sessions on using AWS to handle workload demands. Learn how Nielsen built a serverless, containerized data pipeline using AWS Lambda and Amazon Elastic Kubernetes Service (Amazon EKS) to process 250 billion events per day in this 2020 re:Invent presentation. Then, discover how Nielsen uses Amazon EMR as a data mart in this follow-up re:Invent presentation.