Customer Stories / Media & Entertainment / United States

PGA TOUR Delivers Win, Cut Probability Analytics Across Multiple Platforms using Amazon ECS with AWS Fargate
Learn how the PGA TOUR built a novel ML-powered analytics model on AWS which provides real-time insights to its audience and creates an immersive viewing experience.
The PGA TOUR introduced Win, Cut Probability, a novel ML-powered analytics model that provides real-time insights into the likelihood of outcomes during tournaments. Powered by AWS, advanced data analytics, cloud infrastructure, and serverless services, the Win, Cut Probability model measures a player’s chances of advancing in and winning a tournament. Using Amazon Elastic Container Service (ECS) with AWS Fargate to run thousands of simulations and process nearly four billion records, the PGA TOUR can take advantage AWS’s elasticity, run their model quickly and scale as needed, while offloading the operational overhead of infrastructure management to AWS.
To learn more about how the PGA TOUR was able to drive these outcomes, read this blog.

AWS Serverless helps us scale reliably week to week as we move from event to event. Each event brings its own set of complexities from size and scale, and what we need to do. Serverless really allows us the speed, the agility, and the reliability to do that each week.
Mike Vitti
Senior Vice President of Data Science and Technology Solutions, PGA TOUR
AWS Services Used
Amazon ECS
Amazon Elastic Container Service (ECS) is a fully managed container orchestration service that helps you to more efficiently deploy, manage, and scale containerized applications.
AWS Fargate
AWS Fargate is a serverless, pay-as-you-go compute engine that lets you focus on building applications without managing servers.
Amazon Redshift
Amazon Redshift is the world’s fastest cloud data warehouse and gets faster every year. Redshift powers analytical workloads for Fortune 500 companies, startups, and everything in between.
Amazon DynamoDB
Amazon DynamoDB is a fully managed, serverless, key-value NoSQL database designed to run high-performance applications at any scale. DynamoDB offers built-in security, continuous backups, automated multi-Region replication, in-memory caching, and data import and export tools..
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Sony Unifies Platform on EKS, achieving 5x Faster Deployments & 60% Lower Costs
Sony Interactive Entertainment leveraged Amazon EKS to achieve 60% lower operational costs, 5x faster deployments, and 93% reduced time to market. The migration of 400+ microservices resulted in zero downtime, while standardizing development processes and reducing training time from 16 to 3 hours. -
Belgium
Cloudar Helps Ladrokes.live Transform The Sports Fan Experience With Cloud-Native Scalability
Ladbrokes.live, a provider of streaming sports entertainment content operating in Belgium, was grappling with critical challenges that hindered their ability to attract and retain users. Partnering with AWS Partner, Cloudar—also based in Belgium—the company transitioned to a cloud-native architecture powered by Amazon Web Services (AWS) technologies. This transformation enabled Ladbrokes.live to deliver a seamless, personalized user experience featuring avatars that can be customized to deliver information and statistics relevant to the viewers’ interests, in their language of choice. The solution also helped Ladbrokes.live optimize operational costs and set the stage for continuous innovation in a highly competitive industry.
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India
Arré Voice Enhances User Engagement and Reduces Latency by 90% with DataStax Astra DB and AWS
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United States
AWS Partner Loka Helps Cameo Enhance Personalized Celebrity Video Discovery
Cameo, an online marketplace connecting fans with over 50,000 celebrities for personalized video messages, teamed up with AWS Partner Loka to develop a chat-based discovery process using generative AI. This solution aims to provide a more personalized and efficient experience by engaging users in conversation to understand their needs and preferences, then recommending relevant categories and celebrities. The solution leverages Claude on AWS Bedrock to improves conversion rates, reduce time to purchase, and increase customer satisfaction by streamlining the discovery process.
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