Consumers have come to expect seamless and cohesive interactions with the brands they engage, making it a top priority for enterprises to deliver flawless, interconnected consumer experiences However, data silos caused by legacy systems often result in disjointed experiences across different departments, devices, and applications. Connected Experiences solutions on AWS help enterprises enhance data collection, governance, and unification. By making data more cohesive, enterprises can deliver a better experience at every touchpoint of the consumer’s journey.

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