Sports Case Studies

F1 and AWS collaborated to harness the power and scale of AWS’s high performance computing (HPC) to run thousands of Computational Fluid Dynamics (CFD) simulations that contributed to the 2022 rules and regulations for car design which enabled more of the wheel-to-wheel action that fans love.

Learn how the PGA TOUR built a novel ML-powered analytics model on AWS which provides real-time insights to its audience and creates an immersive viewing experience.

Discover how the NFL uses AWS technology to transform fan engagement, offering personalized experiences and real-time insights through a cutting-edge data platform.

Check out this Fireside Chat between Swami Sivasubramanian, VP of Data and AI, and Scott Gutterman, PGA TOUR’s SVP Digital Operations, where they discuss how AWS and the Generative AI Innovation Center are helping the PGA TOUR experiment and evolve how they deliver golf content and data to fans, players and broadcast partners.

Learn how Ferrari uses generative AI on AWS to enhance the customer and vehicle journeys to increase sales, experimentation, and productivity.

Alternative Strategy, an F1 Insight powered by AWS, is a new graphic that will provide fans and broadcasters with an alternative view of how drivers and their teams’ decisions impacted a race: by analysing how their races may have panned out had they made different strategic decisions. Every decision counts and any single bit of information can contribute to the team making the right call in that key moment.