Innovating with generative AI across Amazon
Learn how Amazon is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees
increase in the accuracy of long-term demand forecasting for inventory management across Amazon Fulfillment Centers
active users of Rufus, Amazon's generative AI powered shopping assistant
Andy Jassy on Amazon's use of generative AI
With generative AI, you don’t need to choose between quality and efficiency—you can have both.”
Jay Richman, Vice President of Product and Technology, Amazon Ads
Delivering cost-effective, high-quality experiences
Amazon is continuously evolving its generative AI solutions to deliver tailored customer experiences. This includes Rufus, a real-time shopping assistant, and review highlights, which summarizes customer reviews offline. Amazon combines hybrid ML workflows using Amazon SageMaker and massive-scale, real-time inferencing using AWS chipsets.
Inside Generative AI @ Amazon
Amazon is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees.
In the News
WSJ: Driving generative AI innovation at scale
Amazon is leveraging generative AI across various businesses to drive innovation and improve customer experiences. Read about their lessons learned including commit to early experimentation, and implement continuous feedback loops.
Equipping sales teams with internally-facing sales assistant
AWS created Field Advisor, a generative AI sales assistant powered by Amazon Q Business, to help AWS sales teams access internal and public knowledge, analyze documents, and receive personalized notifications. The solution helps AWS sales teams save time and devise more effective customer plans.
Delivering frontier intelligence and leading price performance with foundation models
Amazon Nova Canvas and Amazon Nova Reel, are helping Amazon Ads remove barriers leading to new levels of creativity and innovation—like using video advertising, creating display and video campaigns for more products in their catalog, and experimenting with new strategies like keyword-level creative.
Easing administrative workload on primary care providers
One Medical combines in-person care with virtual care through their One Life app for 270 clinics nationwide, delivering technology-powered primary care to transform healthcare with better access and lower costs. Generative AI reduces administrative tasks by 40%, compared to industry standards, to give doctors more time with their patients.
Find something to watch with Prime Video’s new AI Topics feature
Prime Video's AI-powered features offer personalized "What to Watch" recommendations by analyzing viewing history to help users discover relevant content across its library.
AI-powered notebook summarization on Kindle Scribe
The Kindle Scribe combines both reading and writing capabilities, enabling users to take notes on millions of books and documents, create lists, and maintain journals —all powered by generative AI.
All Amazon Generative AI Stories
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Amazon’s Just Walk Out technology just got even more accurate
New, advanced AI model increases accuracy, making the technology scalable to new locations, so you can skip the checkout line at more stores globally. -
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Enhancing Just Walk Out technology with multi-modal AI
Just Walk Out multi-modal technology’s will help retailers generate highly accurate shopping receipts using data from multiple inputs including a network of overhead video cameras, specialized weight sensors on shelves, digital floor plans, and catalog images of products. -
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Amazon Music launches Topics, new AI-powered feature that makes it easier to discover podcasts
Just like the name suggests, Topics lets you browse podcast episodes by the topics mentioned in episodes. The feature is rolling out across top podcasts on Amazon Music. -
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Amazon Music launches Maestro, a new AI playlist generator
Meet Maestro: An AI playlist generator that helps you create any playlist you can think of—plus all the ones you can’t. -
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Amazon Pharmacy created a LLM-based chat-bot using Amazon SageMaker
Amazon Pharmacy built a generative AI question and answering (Q&A) chatbot assistant to empower agents to retrieve information with natural language searches in real time, while preserving the human interaction with customers.
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