Innovating with generative AI across Amazon
Learn how Amazon is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees
increase in the accuracy of long-term demand forecasting for inventory management across Amazon Fulfillment Centers
active users of Rufus, Amazon's generative AI powered shopping assistant
Andy Jassy on Amazon's use of generative AI
With generative AI, you don’t need to choose between quality and efficiency—you can have both.”
Jay Richman, Vice President of Product and Technology, Amazon Ads
Delivering cost-effective, high-quality experiences
Amazon is continuously evolving its generative AI solutions to deliver tailored customer experiences. This includes Rufus, a real-time shopping assistant, and review highlights, which summarizes customer reviews offline. Amazon combines hybrid ML workflows using Amazon SageMaker and massive-scale, real-time inferencing using AWS chipsets.
Inside Generative AI @ Amazon
Amazon is building new generative AI applications on AWS to deliver transformative experiences for our customers and employees.
In the News
WSJ: Driving generative AI innovation at scale
Amazon is leveraging generative AI across various businesses to drive innovation and improve customer experiences. Read about their lessons learned including commit to early experimentation, and implement continuous feedback loops.
Equipping sales teams with internally-facing sales assistant
AWS created Field Advisor, a generative AI sales assistant powered by Amazon Q Business, to help AWS sales teams access internal and public knowledge, analyze documents, and receive personalized notifications. The solution helps AWS sales teams save time and devise more effective customer plans.
Delivering frontier intelligence and leading price performance with foundation models
Amazon Nova Canvas and Amazon Nova Reel, are helping Amazon Ads remove barriers leading to new levels of creativity and innovation—like using video advertising, creating display and video campaigns for more products in their catalog, and experimenting with new strategies like keyword-level creative.
Easing administrative workload on primary care providers
One Medical combines in-person care with virtual care through their One Life app for 270 clinics nationwide, delivering technology-powered primary care to transform healthcare with better access and lower costs. Generative AI reduces administrative tasks by 40%, compared to industry standards, to give doctors more time with their patients.
Find something to watch with Prime Video’s new AI Topics feature
Prime Video's AI-powered features offer personalized "What to Watch" recommendations by analyzing viewing history to help users discover relevant content across its library.
AI-powered notebook summarization on Kindle Scribe
The Kindle Scribe combines both reading and writing capabilities, enabling users to take notes on millions of books and documents, create lists, and maintain journals —all powered by generative AI.
All Amazon Generative AI Stories
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How generative AI helped train Amazon One to recognize your palm
No wallet, no phone, no problem. A neural network learned from images of millions of artificial hands to achieve accuracy higher than scanning two irises. -
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AWS empowers sales teams using generative AI solution built on Amazon Bedrock
At AWS, we are transforming our seller and customer journeys by using generative artificial intelligence (AI) across the sales lifecycle. -
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Amazon launches generative AI to help sellers write product descriptions
New AI capabilities make it easier for sellers to write engaging, effective product listings, and help shoppers find what they are looking for. -
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Scaling Rufus, the Amazon generative AI-powered conversational shopping assistant with over 80,000 AWS Inferentia and AWS Trainium chips, for Prime Day
With AWS Trainium and Inferentia purpose-built chips, Amazon Rufus reduced its costs by 4.5 times lower than other evaluated solutions while maintaining low latency for its customers. -
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The technology behind Amazon’s GenAI-powered shopping assistant, Rufus
Rufus leverages AWS chips Trainium and Inferentia, AWS’s elasticity and scalability, and a custom-built large language model to quickly answer shoppers’ questions.
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