Generative AI Innovation Center

Open unimagined possibilities with generative AI.

What is the Generative AI Innovation Center?

The AWS Generative AI Innovation Center (GenAIIC) program pairs you with AWS science and strategy experts with comprehensive expertise spanning the entire generative AI journey, from ideation to implementation and beyond. We help you build a strategic and holistic approach, aligned with your business goals, use cases, and operational challenges.
We’ll bring the right accelerators, like use case prioritization and data readiness frameworks and resources, so you don’t have to start from scratch.
We’ll help you orchestrate your operations as you move generative AI workloads to production—at scale–across your business to drive new sources of growth.
Our bespoke fine-tuning and accelerator programs support building sustainable innovation as you navigate complexities and changes to your operating structure, business strategy, technology and capability needs.

Why work with us?

The future of innovation lies in generative AI, and we’ll be your trusted partner on this journey. With our expertise, and unwavering commitment to your success, you can confidently embrace the possibilities of this revolutionary technology and stay ahead of the curve.

Education

AWS will conduct sessions to provide some context around generative AI, discuss the art of the possible, review AWS offerings, and learn more about your short- and long- term needs.

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Workshop

AWS will conduct a workshop to discuss your generative AI use cases, share how others are leveraging generative AI and enabling their science teams, and develop an experimentation plan.

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Engagement

AWS will conduct an engagement to showcase the power and expanse of generative AI on AWS against a targeted use case and presenting the results to key stakeholders.

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What specific programs does the Generative AI Innovation Center offer?

We will help you scope opportunities, develop proof of concepts over an 8 to 12-week engagement for high priority use cases, and create a plan to implement and scale solutions into production.

A GenAIIC strategist will help you determine your approach, specialist resources will be brought in as needed to advise.f

We will scope requirements for model customization, define evaluation criteria, work with your proprietary data to fine-tune, customize and re-align tuned models.

An initiative designed to empower our partners in delivering best in class generative AI solutions, with oversight and guidance from the GenAIIC. Through the Partner Led Delivery Program, partners will receive advisory and support to accelerate generative AI solutions for both partner originated and GenAIIC originated opportunities.

Partner Innovation Alliance An invitation only program providing expert level enablement for select partners to help accelerate outcomes. This program aims to expand access to the AWS Generative AI Innovation Center methodologies through trusted partners for greater innovation velocity, leading to increased customer trust and a seamless transition to production.

Robust, Secure, and Scalable Solutions

Robustness, security, and scalability are at the core of our approach. We ensure that your generative AI initiatives are built on a solid foundation, can withstand the demands of your industry and evolve with your changing needs. Our security protocols are designed to safeguard your data.

Aligned Business Goals

Our experienced team works closely with you to align your generative AI initiatives with your overarching business goals. We help you prioritize use cases that deliver business value, whether it's streamlining processes, enhancing customer experiences, or driving innovation across your business.

Effective Governance

Effective governance is crucial for the successful implementation and management of generative AI systems. We provide guidance on establishing the right levels of governance, ensuring compliance with relevant regulations and ethical standards.

Roadmap to Success

We work closely with you to develop a customized roadmap tailored to your specific needs and goals. Our experts collaborate with your team to identify opportunities, mitigate risks, and create a clear path forward, ensuring a smooth and successful transition into the world of generative AI.

  • EBSCO Information Services

    This is an exciting chapter in our journey to deliver sustainable growth through deep, lasting relationships with each of the 19 million customers we serve. We’ve chosen to build on our existing strategic relationship with AWS and develop AI-powered financial products with a trusted collaborator who understands how we work with data at scale to keep our customers safe and secure.” The move recognizes the strength of our vision, our people, and our data capability. Ultimately, it will allow us to better support and protect our customers across the bank by leveraging the reliability, security and scalability of generative AI.

    Scott Marcar, NatWest Group Chief Information Officer
  • Deputy

    By collaborating with AWS Enterprise Support, AWS Generative AI Innovation Center, and the Professional Service team, we aimed to use Generative AI to boost the efficiency of our software development. This partnership quickly provided the expertise needed to find the right solution for our team. This solution includes stages for initial code generation, fixing compilation errors, evaluating the code against requirements, and iteratively improving the code to address any issues. Our development team estimates this will save 70% of implementation time, with the remaining 30% focused on review and fine-tuning.

    Paul Coia, Director of Engineering, Deputy
  • BMC Software

    Our partnership with AWS' Generative AI Innovation Center has been substantially beneficial for our business. Their deep expertise in large language models and cloud infrastructure optimization enabled us to seamlessly migrate to AWS, reducing hosting costs by 68% and boosting customer response time by 40% - all while delivering enhanced performance for our customers. This collaboration has been a true game-changer, showcasing the immense value that can be unlocked for BMC operations and customer experience by leveraging AWS’s generative AI capabilities.

     Erhan Giral, Chief AI Architect, BMC Software
  • Appy Pie

    The collaboration with the AWS Generative AI Innovation Center has been invaluable for our development of an in-house image generation model. Their systematic evaluation framework provided a robust way to assess the aesthetic appeal and text accuracy of our generated images. The team's experiments in data curation and model fine-tuning also gave us actionable recommendations for refining our custom model and dataset. With their guidance, we're well-equipped to advance our cutting-edge visual design capabilities, leveraging on AWS services like Amazon Bedrock. We look forward to continuing this productive partnership and how these would help our customers globally.

    Abhinav Girdhar, Founder and CEO, Appy Pie

How to get started

To get started, contact your AWS Account Manager. If you do not have an AWS Account Manager, please contact Sales.

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