AWS for Media & Entertainment Customers

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Broadcast & Live Production

Leading Broadcast customers building on AWS

Warner Bros. Discovery

Warner Bros. Discovery Presents the Olympic Games to Millions of Viewers with Innovations Built Using AWS

Using AWS services and support, Warner Bros. Discovery broadcast the Olympic Games on its discovery+ streaming service in Europe, providing innovations for a better viewer experience.

NHL
NHL

NHL breaks the ice with cutting-edge live cloud production powered by AWS

The National Hockey League is shaping the future of live sports production & turning heads with its first cloud-based live professional sports broadcast. Learn how the League is putting live cloud production into practice on the AWS for M&E Blog

Video camera viewfinder - recording show in TV studio - focus on camera
FOX

FOX modernizes and innovates using AWS

FOX produces and distributes content through some of the world’s leading brands, including FOX News, FOX Sports, and FOX Television Stations, engaging with millions of viewers through its broadcast and OTT platforms. FOX Corporation uses AWS to create new ways of producing and delivering live events.

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KBS

KBS flexibly scales in response to traffic increases

Korean Broadcasting System (KBS) migrated about 300 servers from a collocation data center to AWS, gaining the flexibility to scale resources on days major sporting events are held.

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ITV Saves $150,000 in compute costs by using Amazon EKS on Amazon EC2 spot instances - game show
ITV

ITV saves $150,000 in compute costs by using Amazon EKS on Amazon EC2 Spot Instances

Learn how ITV, the largest commercial television network in the United Kingdom, offered its high-quality services to a much larger volume of end users while optimizing costs.

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Content Production

Leading Content Production customers on AWS

Outpost VFX

AWS enables Outpost VFX to service new clients anywhere in the world in hours

Today, Outpost has five studios, having added a London location, all functioning as a single studio in the cloud, with all workstations and storage on AWS.

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Bardel Entertainment commits to expansion with AWS
Bardel Entertainment commits to expansion with AWS

Bardel Entertainment commits to expansion with AWS

DeadDrop Labs helped Bardel implement a multi-account AWS environment based on workstations and virtual desktop infrastructure (VDI), rendering, networking, and shared services.

Netflix logo

Netflix empowers remote workstations for artists

Netflix uses EC2 G5 instances on LAX Local Zone to achieve single-digit millisecond latency, empowering artists and content creators with virtual workstations.

Weta Digital goes all-in on AWS
Weta Digital logo

Weta Digital goes all-in on AWS

Backed by the unmatched portfolio of services from AWS, Weta continues redefining what is possible on screen at a scale not previously seen.

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Cinesite Renders ‘The Addams Family 2’ with AWS
Cinesite Studios logo

Cinesite renders 'The Addams Family 2' with AWS

During the height of production, Cinesite scaled to 170K virtual CPUs (vCPUs) on AWS over the course of a three-week period.

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Data Science & Analytics for Media

Leading Data Science & Analytics customer solutions built on AWS

NFL Next Gen Stats logo

Player Health & Safety

The NFL works with AWS to build the Digital Athlete, a virtual representation of an NFL player that can be used to better predict and prevent player injury using AI and machine learning.  

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NHL
NHL

AWS and NHL unveil new NHL EDGE IQ Ice Tilt metric to help measure momentum during the game

Ice Tilt helps crack the code on how action on the ice translates to momentum shifts within the game.

two football/soccer players running towards a ball
Bundesliga logo

AWS powers Bundesliga Match Facts

Germany’s premier national football league uses AWS to deliver real-time statistics to predict future plays and game outcomes, and recommend personalized match footage for fans.

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Swimming Austrailia
Swimming Austrailia

How Swimming Australia uses machine learning for real-time training pool analytics with AWS Panorama

Swimming Australia uses AWS Panorama from Amazon Web Services (AWS) to perform real-time computer vision (CV) inference at the edge with state-of-the-art computer vision models.

Racing car finishing a race
Formula 1 logo

Using natural language prompts, AWS and F1 designed a unique trophy inspired by aerodynamic design and F1 signature airflow twist

Using Amazon Bedrock, AWS created hundreds of concepts for the trophy. Learn how the team experimented and designed a world first for the FORMULA 1 AWS GRAND PRIX DU CANADA 2024.

Direct-to-Consumer & Streaming

Leading D2C & Streaming customers building on AWS

Peacock logo

Peacock Achieves a Fast and Flawless Launch Using AWS Solutions

The streaming service Peacock—launched in July 2020 by Comcast Corporation —arrived in an era of heightened consumer demand for video streaming services. Comcast has continued to build incredible technology and entertainment services that connect millions of people to the moments and experiences that matter most.

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NHL goes all in on UHD with help from AWS - ice hockey
NHL logo

NHL goes all in on UHD with help from AWS

Fans can now get a clearer, real-time view of what’s happening on the ice through the NHL’s new UHD-enhanced video production pipeline.

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Kiswe Hosts the World’s Largest Paid Online Concert on AWS - K-Pop band
Kiswe logo

Kiswe hosts the world’s largest paid online concert on AWS

Using a suite of AWS services, including Amazon CloudFront, Kiswe set a Guiness World Record for the largest live streaming ticketed concert with over 750,000 viewers.

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Netflix is the world’s leading internet television network - Netflix mug
Netflix logo

Netflix relies on AWS to help it innovate with speed

Learn how Netflix uses AWS to power its business and deliver award-winning entertainment to more than 250 million members.

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Media Supply Chain & Archive

Leading Media Supply Chain & Archive customers on AWS

HBO Max

HBO Max securely manages content across its media supply chain using Amazon S3

Learn how HBO Max securely manages content across their media supply chain using Amazon S3, including using S3 Replication to secure HBO Max content for business continuity at scale and S3 Intelligent-Tiering along with the S3 Glacier storage classes to realize significant cost savings.

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CNN
CNN

CNN archives data in AWS to support daily news production

Learn CNN’s media archive modernization journey from on-premises systems to the cloud, with insights on how organizations can maximize the value of archival data in AWS to unlock business value.

PGA
PGA

How the PGA TOUR is changing the media asset management game

Learn about the PGA TOUR’s journey to deploy a media asset management (MAM) platform that could handle hundreds of hours of raw footage for each new tournament, preserve 100 years of archival footage totaling more than 175,000 items, and provide a scalable system to better manage access to the PGA TOUR’s growing digital library to distribute content in near real time.

TVNZ

TVNZ partners with AWS and Vizrt to reimagine content archive and MAM infrastructure

Learn how how TVNZ partnered with AWS and AWS Partner Vizrt to reimagine its content archive and Media Asset Management (MAM) capability as part of the organization’s digital transformation strategy.

Monetization

Customers maximize advertising revenue & customer engagement with AWS

Bundesliga

Bundesliga Leverages Amazon Personalize to Enhance the Fan Experience

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Discovery+
Discovery+

discovery+ uses Amazon Personalize to combat decision fatigue

NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack
NBC Universal

NBCU Uses AWS to Build First-Party Data Solution within Its One Platform Technology Stack

FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation
FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation

FreeWheel Migrates Key Ad Tech Platforms to AWS, Delivering a Globally Scalable Cloud Transformation

Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI
OmnicomGroup

Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI