This session from AWS re:Invent 2023 explores how to build an end-to-end data strategy for analytics and generative AI. The speakers discuss the importance of breaking down data silos and building solid data foundations using AWS's comprehensive set of tools for storing, utilizing, integrating, and governing data across an organization. Key topics include zero-ETL integrations, data mesh principles, and how to leverage services like Amazon Redshift, AWS Glue, and Amazon DataZone to create a unified data strategy. The presentation includes a demo of building an end-to-end system on AWS and a case study from Fannie Mae on implementing a data mesh architecture.