AWS Contact Center

Introduction Amazon Connect Customer workshops are now available with free sandbox environments on AWS Builder Center. This means you can get hands-on experience building agentic AI solution that helps enterprises deliver exceptional customer experiences at every touchpoint with no AWS account required, no credit card needed, and no surprise bills. Whether you’re a developer exploring […]

Contact center modernization presents a dual challenge: organizations need both budget certainty for transformation initiatives and enterprise-scale management capabilities to operate successfully across multiple business units, regions, and lines of business. Three recent AWS Professional Services engagements demonstrate how combining fixed-price delivery models with proven accelerators delivers comprehensive transformation with clearly defined costs, measurable outcomes, […]

Introduction Proactive outbound campaigns can transform how Business Process Outsourcing (BPO) operations handle agent schedule tracking. Managing Contact Centre agent schedules across diverse locations, time zones, and contact center platforms is a persistent challenge. By some estimates, supervisors spend up to 20% of their time tracking schedules and sending shift reminders, while agents struggle with […]

1. Introduction When an agent places a call is placed through a quick connect or the number pad using the contact control panel (CCP), the outbound caller ID depends on whether the agent is already on an active call. This blog explains how Amazon Connect Customer selects the caller ID in each scenario and how to […]

Introduction Artificial intelligence (AI) Agents, Prompts, and Guardrails give contact centers extensive control over how generative AI engages customers and supports human agents. Built into the next generation of Amazon Connect Customer, these three features let you select the right large language model (LLM) for each task and configure how it behaves within your contact […]

Your Amazon Connect Customer contact center measures customer satisfaction (CSAT), but CSAT doesn’t predict whether customers will stay. Research suggests high-effort service interactions are the strongest driver of customer disloyalty. Customer Effort Score (CES) measures how easy it was to get an issue resolved — the strongest predictor of loyalty and churn. Most organizations lack […]

The self-service experience your customers deserve — and how to build it  Mateo Jackson runs customer experience at AnyCompany Internet, and for two quarters his team has watched the same pattern. A customer explains the problem to a bot that cannot help, repeats it to a second one, then waits on hold for a person […]

The quiet exit The issue is resolved, but the customer won’t remember your company until the next time you give them a reason to leave. And when a competitor offers them a better deal next quarter, the customer will take it without hesitation. Because nothing in their interaction with your brand was so exceptional that […]

Authentication during chat is a balancing act: require it too early and you lose customers who need quick answers; skip it entirely and you face compliance challenges when conversations shift to account-specific topics. When customers start a chat in Amazon Connect Customer, they might begin with a simple question but then need account-specific assistance that […]

What you will learn: How Amazon Connect’s enhanced module nesting (up to five levels deep) and universal cross-flow compatibility enable you to build maintainable, reusable contact center workflows, illustrated through a real-world travel booking reservation use case. Introduction In November 2025, we announced three powerful new capabilities for Amazon Connect flow modules: custom blocks with […]