AWS Contact Center

Introduction Artificial intelligence (AI) Agents, Prompts, and Guardrails give contact centers extensive control over how generative AI engages customers and supports human agents. Built into the next generation of Amazon Connect Customer, these three features let you select the right large language model (LLM) for each task and configure how it behaves within your contact […]

Your Amazon Connect Customer contact center measures customer satisfaction (CSAT), but CSAT doesn’t predict whether customers will stay. Research suggests high-effort service interactions are the strongest driver of customer disloyalty. Customer Effort Score (CES) measures how easy it was to get an issue resolved — the strongest predictor of loyalty and churn. Most organizations lack […]

The self-service experience your customers deserve — and how to build it  Mateo Jackson runs customer experience at AnyCompany Internet, and for two quarters his team has watched the same pattern. A customer explains the problem to a bot that cannot help, repeats it to a second one, then waits on hold for a person […]

The quiet exit The issue is resolved, but the customer won’t remember your company until the next time you give them a reason to leave. And when a competitor offers them a better deal next quarter, the customer will take it without hesitation. Because nothing in their interaction with your brand was so exceptional that […]

Authentication during chat is a balancing act: require it too early and you lose customers who need quick answers; skip it entirely and you face compliance challenges when conversations shift to account-specific topics. When customers start a chat in Amazon Connect Customer, they might begin with a simple question but then need account-specific assistance that […]

What you will learn: How Amazon Connect’s enhanced module nesting (up to five levels deep) and universal cross-flow compatibility enable you to build maintainable, reusable contact center workflows, illustrated through a real-world travel booking reservation use case. Introduction In November 2025, we announced three powerful new capabilities for Amazon Connect flow modules: custom blocks with […]

Your Amazon Connect contact center is running at 92% of its concurrent call capacity, and no service quota monitor is watching. The dashboard shows green. Agents are handling calls. Then one more call comes in, and the next 50 callers receive no response. Amazon Connect enforces quotas on more than 300 resource types and API […]

In a modern contact center, a customer is three sentences into explaining why her shipment never showed up. The agent, twelve hundred miles away in a spare bedroom that doubles as a home office, catches maybe half of it. Not because she’s a bad listener. Because the neighbor’s dog has strong opinions about the mail […]

When using Amazon Connect Outbound Campaigns with answering machine detection (AMD), contact center managers often perceive long silence periods before customers connect to agents. This perception frequently stems from measuring agent connection time incorrectly starting the timer from when the call enters the system rather than from when the customer finishes speaking. By anchoring your […]

Learn how to build an automated evaluation pipeline for Amazon Connect AI Agents using DeepEval and Amazon Bedrock to meet Model Risk Management requirements. When you deploy an Amazon Connect Customer AI Agent that manages account operations and routes service requests, it becomes a model subject to formal governance. Before deploying any model that influences […]