AWS for M&E Blog

Being able to provide high-quality encoding for a variety of content types can be a challenge. We’re providing a recommended baseline configuration that can be used with AWS Elemental MediaLive to deliver broadcast-grade video quality (VQ) output for all content types. We’ll also illuminate insights into the impact of varying encoding parameters so you can […]

In December 2023, the Disc Golf Pro Tour (DGPT) successfully completed its migration to Amazon Web Services (AWS), overcoming a variety of challenges with its previous over-the-top (OTT) provider. This transition enabled DGPT to enhance performance, gain valuable data insights, and scale seamlessly. With the support of the AWS Migration Acceleration Program (MAP), the AWS […]

This post was co-authored by Giovanni Galvez, VP of Business Development and Strategy, SyncWords. Customers have asked us how to best enable captions with low latency, especially for live sports and news, while taking advantage of Automatic Speech Recognition (ASR) technologies in the cloud. AWS and SyncWords took on this challenge and enabled a secure, low […]

Crafting imaginative creative for major advertising agencies, global brands, and entertainment companies requires an unbounded imagination. It demands the kind of creativity that Hornet has showcased for more than 25 years across its live action, visual effects (VFX), stop motion, motion design, 3D, cel animation, and brand strategy work. As the studio has continued to […]

Media localization processes involve multi-step approaches, including translation, voice acting, and cultural adaptation, which can be time-consuming and costly. Businesses can now create realistic dubbed voices and sync lip movements in any language, at scale, unlocking new markets and making content more accessible worldwide. In our hyper-connected world, businesses are racing to grab a share […]

Enhanced story identification enables production team to create a more immersive fan experience. On a FORMULA 1® (F1) race day, the broadcast control room is pressure-packed as production personnel seek to keep pace with all the action on the track and behind the wheel to relay impactful stories to viewers around the world. On track, […]

Secret Level is a new adult-animated anthology series featuring original stories set within the worlds of some of the world’s most beloved video games. From the creative minds behind LOVE, DEATH + ROBOTS, each of the episodes is a celebration of games and gamers. Secret Level is created by and executive produced by Tim Miller. […]

See how NFL stars Maxx Crosby, Josh Allen, and DK Metcalf used AWS generative AI to design cause-focused cleats—and now you can too The National Football League’s (NFL) “My Cause My Cleats” initiative has fused sports and philanthropy since 2016, inviting fans to connect with players’ personal causes displayed on custom-designed cleats. This year, the […]

Architecting a highly resilient solution for streaming premium live sports events, concerts, or news is critical to delight viewers with a high quality of experience (QoE). Deploying your video delivery workflow in two different Amazon Web Services (AWS) Regions is one way to provide extra redundancy. Region failover can mitigate impacts to workflows and even […]

AWS re:Invent, the biggest Amazon Web Services (AWS) event of the year, is almost here! Attendees will hear from AWS leaders about the latest cloud and generative artificial intelligence (AI) innovations during keynotes throughout the event. They’ll also have the opportunity to dive deep with AWS subject matter experts, customers, and partners in breakout sessions […]