AWS for M&E Blog
Category: Amazon Bedrock
AWS AI shines at IBC 2026
From the halls of the RAI to local gatherings in Amsterdam, conversations around this year’s International Broadcasting Convention (IBC Show) centered on AI and collaboration. A reported 41,225 attendees from 170 countries and 1,300 exhibitors attended the event, held September 11-14, 2026. Amazon Web Services (AWS) hosted hands-on demos of new services, in-depth sessions, and events that reflected the rapidly changing industry landscape.
Streamlining content compliance: Automating media analysis with AWS Bedrock – Part 2
In this post, we extend that foundation by providing a complete reference implementation on GitHub with deployment instructions so you can run the solution with your own content.
Bitmovin enhances streaming intelligence with Amazon Bedrock
In this blog, learn how Amazon Web Services (AWS) Partner Bitmovin has developed the AI Session Interpreter powered by the Mistral 7B foundation model (FM) on Amazon Bedrock, a fully managed service that offers a choice of industry-leading FMs.
How PGA TOUR automated live profanity detection with AWS using Amazon Transcribe
In this post, we share how the PGA TOUR automated their approach with an AI-powered profanity detection and filtering system built on Amazon Transcribe. The solution meant that experienced production staff could take on higher value creative and technical roles while improving detection speed and consistency.
How Xytech AI cut media production scheduling from hours to minutes with AWS
Launched at NAB Show 2026, Xytech AI is the first step in a much larger vision: making the full depth of the Xytech media operations platform accessible through natural language.
Building audio provenance for AI-generated content at the source with AWS
In this post, we show how to build SENTINEL, an Amazon Web Services (AWS) pipeline that embeds a cryptographic provenance watermark into AI-generated audio at the point of synthesis and carries a verifiable chain of custody through a live-streaming media pipeline. This post covers the architecture, AWS service implementation, deployment approach, and engineering trade-offs we encountered while building SENTINEL.
How CNN Weather is reimagining forecasts with AWS AI
In this blog, learn how the CNN Weather app delivers real-time weather summaries using AI/ML, alongside its trusted journalism.
How Bundesliga built Captain, an AI agent for fans, using Amazon Bedrock
Learn more about Captain, an agentic AI companion built by Bundesliga Media and embedded inside the official Bundesliga app.
Live streaming localization and accessibility using AWS Media Services
This blog post provides a comprehensive overview of current streaming technology for localization and accessibility. It helps you evaluate live streaming localization technology and choose cost-effective, proven, integrated, deployable, and production-ready solutions.
How AWS powers Dramaze AI-enhanced streaming platform
Netmedias recently launched Dramaze.com, a groundbreaking freemium video-on-demand (VOD) streaming platform that brings short-form drama episodes to audiences across Asia and the Middle East. In an increasingly competitive streaming landscape where content localization and rapid scaling are critical for success, the company faced the challenge of delivering culturally relevant entertainment while maintaining operational efficiency and […]








