広告とマーケティング分野の導入事例

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  • 公開日
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  • Software & Internet

    Salesforce on AWS

    Salesforce, Inc. (Salesforce), a leading customer relationship management (CRM) company, chose Amazon Web Services (AWS) as its primary cloud provider in 2016. Today, Salesforce and AWS have a global strategic relationship focused on technical alignment and joint development.
    2022
  • Media & Entertainment

    Snap on AWS

    As Snap grew in popularity, it migrated to a microservices architecture on AWS to improve scalability, optimize availability, minimize latency, and reduce costs. Snap continues to innovate on AWS, experimenting with new services and features to enhance visual communication and storytelling for its users.
    2021
  • Digital Marketing

    Desygner Doubles User Retention Rate with Amazon Pinpoint

    Desygner more than doubled user retention rates by sending a higher number of personalized emails with Amazon Pinpoint. Desygner is a web and app-based tool with 20 million users for individuals and businesses to create visually appealing content. It is using Amazon Pinpoint to send 10,000 emails per day, segment its customers, and deliver push notifications.
    2021
  • Digital Marketing

    Apptus Boosts Customer Experience and Innovation with AWS

    Sweden’s Apptus migrated to AWS in less than a month, and now provides a reliable, secure ecommerce platform for its retail customers and the shoppers that use their websites. Thanks to AWS, it’s able to quickly scale to meet customers’ changing needs, expand internationally, and innovate for the future.
    2021
  • Digital Marketing

    Snap Inc. Reduces Median Latency of Sending Snaps by 20% Using Amazon DynamoDB

    Snap Inc. saved significantly on annual infrastructure costs and enabled a fast, reliable infrastructure for multimedia messaging app Snapchat by using Amazon DynamoDB.
    2021
  • Digital Marketing

    AppsFlyer Builds a Predictive Analytics Solution for iOS 14+ Using Amazon SageMaker

    AppsFlyer used Amazon SageMaker and AWS serverless services to build a predictive analytics solution that predicts the lifetime value of a mobile app user in 1–24 hours compared to at least 30 days.
    2021
  • Digital Marketing

    Integral Ad Science Goes All In on AWS to Scale Ad Verification Globally

    A global leader in digital ad verification, Integral Ad Science migrated from physical data centers to AWS, optimizing time; reducing costs by 12 percent; and improving agility, scalability, and security.
    2021
  • Digital Marketing

    AppsFlyer Automates Malicious Activity Detection on AWS

    Mobile attribution company AppsFlyer built a serverless solution for half the price and used Amazon GuardDuty to detect malicious activity as well as other AWS security services to better protect its customers.
    2021
  • Marketing & Advertising

    PureTech Global Leverages AI to Optimize Billing Revenue

    By building artificial intelligence workflows on AWS, PureTech Global has increased its billing renewal success rate by 20 percent and has achieved more granular data insights.

    2021
  • Marketing & Advertising

    Publicis Media Automates Audience Segmentation Using Machine Learning on AWS

    Publicis Media built a machine learning pipeline that trains models with petabytes of audience datasets called the Decision Sciences Framework. Its solution uses Amazon Simple Storage Service (Amazon S3) for storage, Amazon EMR clusters for parallel processing, Amazon Redshift to produce custom attributes and segments, and SparkML for custom end analysis.
    2021
  • Digital Marketing

    FreeWheel, A Comcast Company Uses Amazon SageMaker for Digital Video and TV Ad Inventory Prediction

    FreeWheel, A Comcast Company provides comprehensive ad platforms for publishers, advertisers, and media buyers.  FreeWheel uses Amazon SageMaker to predict advertising inventory for digital video and linear TV months in advance for billions of ad-serving records per day. The company built an end-to-end distributed machine learning pipeline for long-range, time-series inventory prediction across audience segments, geographies, and media types at massive scale.

    2021
  • Digital Marketing

    TripleLift Invents New Ad Units for Real-Time Product Placement in Streaming TV Using ML on AWS

    Advertising technology provider TripleLift used AWS to pioneer an ad insertion solution for streaming TV that improves consumer experience and ad performance and boosts monetization.
    2021
  • Digital Marketing

    SparkPost Delivers and Analyzes Billions of Emails Daily on AWS

    By using AWS solutions, SparkPost experienced a 30 percent drop in CPM, decreased the costs of its email-sending analytics by 50 percent, and increased email volume by 40 percent year over year.
    2021
  • Digital Marketing

    Acoustic Migrates to AWS in 10 Months, Expects 60% Optimization in Cost

    Marketing technology company Acoustic standardized and modernized its stack on AWS and saved 20 percent on data center costs by using Amazon EC2, Amazon MSK, and Amazon Elasticsearch Service.
    2021
  • Marketing & Advertising

    Salesforce CDP Unifies Consumer Data at Exabyte Scale on AWS

    Salesforce brings customer data together in a Customer Data Platform (CDP) to provide marketers with a detailed view of their consumers. Salesforce builds on Amazon Web Services (AWS) to process exabytes of data, resolve known and anonymized customer identifiers into highly accurate user profiles, and deliver audience segments across activation channels.
    2021
  • Marketing & Advertising

    The Trade Desk Processes 30 Million Items per Second on AWS for Real-Time Advertising

    The Trade Desk is a technology company that empowers buyers of advertising through its self-service, cloud-based platform. Using Aerospike on AWS, The Trade Desk can support millions of queries per second at the edge for real-time bidding and peak loads of 30 million writes per second in its cold storage of user profiles. In this video, learn how the company leverages Amazon EC2, Amazon EMR, and Aerospike to support both data storage use cases.
    2021
  • Marketing & Advertising

    Cox Automotive Builds an Identity Graph on AWS for Post-Cookie Personalization

    Cox Automotive combines data from millions of car shoppers to create an identity graph for marketing personalization without using third-party cookies. The company built its identity graph using Amazon Neptune, which is a fast, reliable, fully managed graph database service that makes it easy to build and run applications that work with highly connected datasets.
    2021
  • Marketing & Advertising

    NextRoll Cuts Compute Costs by 50% Using AWS Graviton2–based Amazon EC2 Instances

    NextRoll builds its industry-leading marketing technology and data stack on AWS to fuel growth for businesses of all kinds via AdRoll, RollWorks, and NextRoll Platform Services. The company processes more than 150 billion requests per day and ingests 600 terabytes of data daily. Learn how NextRoll migrated two large pieces of its infrastructure to Amazon EC2 instances with AWS Graviton processors and cut compute costs by 50 percent.
    2021
  • Media & Entertainment

    Azerion Doubles Revenue, Halves Hosting Costs as It Migrates Acquisitions to AWS

    Technology, entertainment, and media company Azerion halved hosting costs and doubled revenue by migrating the legacy tech infrastructure of newly acquired businesses to AWS managed services.
    2021
  • Digital Marketing

    AWS Enables Audiencerate to Process Over a Billion Requests per Week

    AWS and its managed services allow the small technical team at Audiencerate to respond quickly to 250 million requests a day and store and analyze 50 terabytes of data a month. Amazon Kinesis can match cookies in 15 seconds and, by enabling encryption on all managed services, removes security headaches.

    2021
  • Digital Marketing

    Mobvista Builds Data Platform on AWS to Process 100 Billion Ad Requests per Day

    Mobvista is a leading technology platform dedicated to driving global business growth in the digital age. Using AWS, Mobvista saved $200,000 per month in costs with Amazon EC2 Spot Instances, Amazon EC2 Auto Scaling groups, and Amazon EC2 M5d Instances.
    2020
  • Digital Marketing

    GumGum Saves 62% on Real-Time Bidding and Machine Learning with Amazon EC2 Spot Instances

    GumGum saves on compute, storage, and database costs while reaping the performance and flexibility benefits of the AWS architecture that supports its contextual analysis and brand-safety systems.

    2020
  • Media & Entertainment

    Snap Inc. Uses Amazon EC2 G4 Instances to Deliver Bitmoji TV to Millions

    Snap Inc. used Amazon EC2 G4 Instances to run season one of Bitmoji TV, its personalized video content, boosting its traffic capacity by 50 percent while reducing processing latency by 45 percent.

    2020
  • Digital Marketing

    Near Streamlines Big Data Processing with Data Lake on AWS

    By migrating its big data platform to AWS, Near has ensured a latency of 100 milliseconds or less and can perform more complex analytics queries.

    2020
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