Channel Partner Private Offers (CPPO)
Purchase directly from a Channel Partner of your choice in AWS Marketplace.
Channel Partner Private Offer (CPPO) enables Independent Software Vendors (ISVs) to authorize Channel Partners to receive wholesale pricing on their software and professional services. This feature allows Independent Software Vendors (ISVs) to authorize Channel Partners to own and maintain the financial and contractual relationship with customers in AWS Marketplace.
Channel Partners can use the authorization to customize pricing, duration, end-user license terms, and additional services they may wish to include. Once the offer has been created and extended, customers can subscribe to the offer through their AWS Marketplace Management Portal.
Customers can purchase software solutions and professional services in AWS Marketplace, directly from Channel Partners, helping customers to leverage a Channel Partner who has knowledge of their business, localized support, and expertise, and receive the same fast and friction-free purchase experience they’re accustomed to in AWS Marketplace.
To join and grow your business with AWS Marketplace Channel Partner Private Offer:
To join CPPO as a Channel Partner:
- Onboard as an AWS Marketplace Channel Partner
- Secure resale authorizations from ISVs
- Include CPPO in your Channel sales strategy
To join CPPO as an ISV:
- List your software in AWS Marketplace
- Authorize Channel Partners to Resell your software
- Work with your authorized CPs to build CPPO pipeline
The Partner Opportunity for AWS Marketplace SIs, GSIs, and Resellers
Forrester Consulting found that channel partners who build and scale an AWS Marketplace practice can realize 234% ROI, 50% faster deal closure, 4-5X richer deal sizes, and more benefits compared to traditional channels based on 14 partner interviews and data aggregation.
