Income360® (Demo/Sample)
Provided By: Equifax
Income360® (Demo/Sample)
Provided By: Equifax
The Income360® Free Dataset is a sample of 100 rows of US household's estimated total income. This dataset represents the full dataset in terms of data types, organization, and fields, but not the actual data itself. Please subscribe to Income360® full version to get 100% production data.
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Public offer
Payment schedule: Upfront payment | Offer auto-renewal: Supported
$0 for 3 months
Overview
The Income360® Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Income360® paid version to get 100% production data.
The Income360® full dataset provides a continuous measure of a household’s estimated total income up to $2 million based on wages and salary, in addition to income generated from investments, home-based business income and retirement funds.
The data sources used as inputs to create Income360 include:
- Wages and salaries
- Dividends and interest
- Capital gains
- Proprietor’s income
- Retirement income
- Household demographic data
- Length of residence
Income360 can be bundled with other financial capacity measures such as Ability to Pay Index™, Affluence Index™ or Spending Power™ to provide an even more granular view of household disposable income.
Fields Included:
- ZIP Code
- ZIP+4 Code
- Delivery Point Code (DPC)
- Total Household Income Estimate
Use Cases:
- Prospect marketing – determine which household segments are ripe for new growth by appending estimated income to prospect lists
- Reduce waste - direct marketing efforts toward those with income profiles that best match your products
- Cross-sell / upsell – determine which existing customer households are most relevant for premium products and service offers
- Align messaging and offers – improve messaging and select the right cues to match the right offers to prospects and customers based on their income profile
- Analyze markets – size and rank markets; identify high income and growth markets using geographic-level data and ground counts
- Optimize models – use Income360 as an input to other marketing models
Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.
Provided By
Fulfillment Method
AWS Data Exchange
Data sets (1)
You will receive access to the following data sets
Revision access rules
All historical revisions | All future revisions
Contains sensitive information
Name | Type | Data dictionary | AWS Region |
---|---|---|---|
Income360® Sample | Not included | US East (N. Virginia) |
Usage information
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Not applicable - product available free of charge.
General AWS Data Exchange support