In the dynamic era of modern businesses, prioritizing the customer is not just a strategy—it's a necessity for thriving. To excel, businesses must possess an intimate understanding of their customers: their desires, nuances, and habits. Adopting a Customer360 approach equips businesses by harmonizing their customer data from diverse channels, sources and platforms and crafting a advanced insights for goal oriented decisions. Customer360 forges a unified, unwavering portrait of the customer, empowering businesses to cultivate meaningful connections and deliver unparalleled experiences."

Key Drivers and challenges to Adopt Customer 360 Data Siloes- Customer data exists in silos across the organization and is not available at the right time to engage customers. Interconnecting Apps for Data collection- Customer data from various touchpoints- CRM, Global Apps , APIs etc creates a comprehensive view of their customers (Customer 360). This helps businesses understand customer needs and preferences, enabling personalized offerings, targeted cross-selling, and upselling opportunities, leading to improved customer loyalty and revenue growth. No Single view of customers profiles and personas for their interests , activities and trends. Expertise working with unstructured Social media data- Data Such as Social media data and customer feedbacks on 3rd party forums etc. to perform sentiment analysis. This helps them gauge customer satisfaction, identify pain points, and proactively address issues to improve overall customer experience and retention.

Sonata Offers:-

Sonata’s AI powered Customer Data Platform built on TAMR and AWS for Customer360 with Responsible -AI framework Sonata’s AI powered Customer Data Platform is a fully customized, Scalable and Elastic Target State Architecture driven by industry led Master Data Management implementation style with advanced data Health Checks and rapid prototyping for delivering Customer360 outcomes.

**Our Value Proposition- **

10X faster Onboarding - Reduce the overall effort to develop and deploy Customer 360 program by 50% by leveraging Sonata prebuilt industry models, de-duplication frameworks, business rules. 30days TTFV (Time to first value) - to Start realizing Time to first value post onboarding. Collaborative Data Governance Framework to manage decentralized customer information. 20% Added AI Accuracy- Pre-built AI models for better and accurate profile matching from unstructured Social Media datasets. Mobility Enabled for 5X faster insights- Pre-built Models for Mobile network analytics to make real-time-GEO based location-specific product offers along with Multi-Channel Interlinking and interactions for faster Predictions. Responsible Data framework for Data compliance and standards to requirements like GDPR, CCPA, PCI DSS, HIPAA, PA.

Industry Outcomes:-

Proactive trend identification- Sonata’s AI powered Customer Data Platform for Customer360 analysing data to identify trends, patterns, and customer behaviour to tailor offerings to individual customer needs there. Optimized GTM strategies - Sonata’s AI powered Customer Data Platform for Customer360 view provides a complete picture of the customer, including their demographics, preferences, purchase history, and interactions with the company. Craft personalised offering and Communications -Personalized communication through Customer 360 approach makes customers feel valued and enhances their overall experience.

Benefits:- Our customers have realised: - +95% More high valued customers identified from the existing sets and +150% Improved customer loyalty. +200% Increase in annual spend from targeted customer segment. 3X increase in marketable Audience. +60% Improvement in NPS (Net promotor Score) and +100% Improved CSAT 5X improvement in cross sell and Up sell ratio. +45% Increase in ARPU- Avg. revenue per user 30% drop in CAC-Customer acquisition cost and 3X improvement in Overall Customer Life Time Value