What do you like best about the product?

Very easy to connect the different components of the business with Segment. Used across almost all of our different technologies.

What do you dislike about the product?

To be honest, do not really have a bad experience with segment.

What problems is the product solving and how is that benefiting you?

Reverse ETL the different facets of our business and tracking data across different teams.

What do you like best about the product?

Really solid UI/UX. Great to Implement. Good Customer Support.

What do you dislike about the product?

There's not a lot to dislike. It seems to be usable for all roles.

What problems is the product solving and how is that benefiting you?

Managing customer data

What do you like best about the product?

Easy way of learning and gaining knowledge and upgrade the skills

What do you dislike about the product?

Nothing specific but need some specific description

What problems is the product solving and how is that benefiting you?

It is benifiting for tracjing the data of a user interaction in way more simpler terms which is useful to categorise the user by the type of activity done by him/her

What do you like best about the product?

The number of objective data points that Twilio Segment allows to simultaneously use to segment and cluster users is definitely better than similar tools, especially because Twilio Segment allows multi-level nesting without any barriers.

What do you dislike about the product?

The man problem with Segment is the analysis experience. Unlike Mixpanel and similar tools, we cannot define funnels in Twilio Segment. For example, if I want to see the conversion funnel of users who have activity 1 and only then proceeded to activity 2, Twilio Segment does not have that functionality -- it is only possible to use AND clauses to see association rules.

What problems is the product solving and how is that benefiting you?

We used Segment only to identify user cohorts and segments whom we wanted to target via different communication channels as well as to feed these segments in a staggered manner to our calling-platform through our CRM. This somewhat helped us in prioritising calls for high intent customer segments

What do you like best about the product?

Twilio Segment It is a pretty straightforward software, that can help a business avoid complications when dealing with large teams handling customers along a complex logistical, operational, service, and aftercare route. It is very simple to work with, once you get the hang of it, and it simplifies the communication process amongst areas that many times do not have the opportunity to speak or meet in a day-to-day environment. Implementation is simple and does not require deep changes or a steep learning curve. Customer support, before and after implementation is good and helpful. It integrates easily with existing software and the company's dynamics and can become a frequently used, consulted tool for the development of your Customer DB. It will be your daily to-go tool when considering the ease of use and lightness. I use it every day.

What do you dislike about the product?

The cost can make this software prohibitive. It may not work as well for smaller groups that want to grow in an orderly and strategically-focused manner, but that don't have the means to implement software as robust and segmented as this one.

What problems is the product solving and how is that benefiting you?

Segment helped us integrate customer information in a business that deals with many objectives and segments of the customer's logistics chain, including but not limited to, cargo handling, inventory, storage, picking, transport, operations (river and maritime), etc. With Segment, my teammates and I, can interact towards our customers, knowing what each one of us did, and where the customer's experience in a given moment, is at.