Overview
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers. The ZMP enables activation across devices and channels (email, display, mobile, social, and CTV) with AI-driven personalization based on known attributes and real-time interactions informed by online and offline observations. The ZMP includes the following modules:
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Data Conductor: No code UI for configuring, importing, and exporting data sources.
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Identity Manager: Interface to configure and maintain the processes that combine disparate identity data into one consistent profile.
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Audience Explorer: Audience creation tool using data from any available source.
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Campaign Manager: Create, manage, and view specific channel executions.
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Experience Builder: Visual drag and drop interface for creating, managing and evaluating customer journeys.
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Channel Manager: Low Code / No Code UI for managing connections with partner technologies.
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Insights and Analytics: Comprehensive reporting tools across all activation channels.
Together these modules create flexible solutions for enterprise marketers to acquire new customers as well as retain and grow existing customers.
For custom pricing, EULA, or a private contract, please contact DL-ZetaCRM-awsmarket@zetaglobal.com .
Highlights
- CDP+ - Maintain a single customer and prospect view across all known and anonymous identifiers. Continuously enriching customer understanding with insights from billions of additional data points.
- ESP - Zeta enables marketers with a simple yet powerful system for end-to-end email campaign management - including precision segmentation, advanced message creation, real-time reporting and AI-based optimization, and more.
- DSP - Powered by our identity graph, we break down channel and device silos to help brands seamlessly connect with consumers by utilizing a transparent media mix that adapts to improve real business outcomes.
Details
Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Zeta Marketing Platform | Omnichannel Marketing Software | $580,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Cost/unit |
|---|---|
Additional usage fee as defined in EULA | $0.01 |
Vendor refund policy
At this time, Zeta is not supporting refunds through the AWS Marketplace.
Legal
Vendor terms and conditions
Content disclaimer
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Zeta has a wide variety of resources and documentation to support your use case. To learn more, please visit our ZMP Knowledge Base. For end-user support please contact, hubsupport@zetaglobal.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
The program is very user-friendly and easy to use
Marketing Automation with Zeta Marketing Platform
Does the job but lack the finesse to provide a great experience.
The reporting of the active campaigns can be control from the console which is not the best but gets the job done. All in all the platform does what it advertises and that should be the bottom line to justify the usage.