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Great when tracking non-anonymous activity
What do you like best about the product?
Segment is great to have a standard API to have the dev team build tracking against. It handles it all for you. It also support server-side tracking instead of loading a dozen SDKs client side! It also has (almost) seamless integration with all kinds of downstream destinations.
What do you dislike about the product?
Segment's cloud mode means it uses API calls to send data to your destinations (like salesforce), so be careful with your API limits! There is (currently) no way to transform incoming data before sending it out to destinations (aka send "leadSource" to Marketo but "LeadSource" to salesforce).
The one issue is with the pricing model based on monthly tracked users which includes anonymous visitors. If you have a website where a large portion of the traffic is anonymous, using Segment here becomes prohibitively expensive and while its features for anonymous traffic are great (ad platform integration, single sdk, combining anonymous and known user data) it is hard to justify the significant extra cost.
The one issue is with the pricing model based on monthly tracked users which includes anonymous visitors. If you have a website where a large portion of the traffic is anonymous, using Segment here becomes prohibitively expensive and while its features for anonymous traffic are great (ad platform integration, single sdk, combining anonymous and known user data) it is hard to justify the significant extra cost.
What problems is the product solving and how is that benefiting you?
de-coupling dev implementation from data ETL processes, managing data flows. Data-warehouse implementation, data governance
Recommendations to others considering the product:
Billing is based on tracked users, even anonymous ones, so it is a lot more costly to use it for sites/apps with a large portion of anonymous users since that will inflate your costs. Our usecase is mainly handling logged-in user activity so we derive a lot of use from it.
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Segment is good
What do you like best about the product?
It's really good for tracking user attributes
What do you dislike about the product?
It doesn't have enough flexibility for syncing to data warehouse
What problems is the product solving and how is that benefiting you?
Tracking user lifecycle
Recommendations to others considering the product:
It's great!
One solution for multiple analytic data solution
What do you like best about the product?
Segment's community, which is very strong and Idea behind the reduce development cost.
What do you dislike about the product?
Super properties are not stable, unable to synch all required super properties in newrelic insights
What problems is the product solving and how is that benefiting you?
We have solved multiple analytic data integration after using this. Without any issue we are getting data in insight and ga using this.
Love Segment!
What do you like best about the product?
Makes it really easy to track and move some of the most difficult data for analytics.
What do you dislike about the product?
It can be a bit expensive if you don't plan your implementation well.
What problems is the product solving and how is that benefiting you?
Marketing ROI is the primary reason why I use Segment, but it also achieves most product analytics we need.
Recommendations to others considering the product:
Track everything really well from the start, don't take a long time to get started and slowly implement. The longer you wait, the less data you have.
The best data management tool
What do you like best about the product?
I like how I can connect different apps and manage the data flow at ease. I've been using this tool since a long time now, and never got any complaints about it.
What do you dislike about the product?
It's missing a few integration which I would like to have but apart from that, nothing.
What problems is the product solving and how is that benefiting you?
Managing my data flow, reducing errors in it, connecting a lot of apps in one place.
Segment makes it easy to run a product-led go to market strategy
What do you like best about the product?
Huge fan of the ability to send product event data everywhere (including sales tools)
What do you dislike about the product?
No major complaints. Once you're up and running, the product is fantastic!
What problems is the product solving and how is that benefiting you?
Sending data from our product and other sources to all of our most important destinations on the sales and marketing side.
The best connector for your analytics
What do you like best about the product?
Fast and easy solution for analytics task.
What do you dislike about the product?
Small UI and UX issues in the web dashboard.
What problems is the product solving and how is that benefiting you?
- Easy setup
- Turn on and turn off new analytics services in the dashboard
- Real-time debbuger
- Turn on and turn off new analytics services in the dashboard
- Real-time debbuger
Recommendations to others considering the product:
Every startup should use it.
Single tool for collecting all your data
What do you like best about the product?
Simple, easy to use and a cost per MTU (monthly trackable user) versus raw data. This means we can build deep, rich sets of information about our customers while only being charged based upon the number of customers.
What do you dislike about the product?
Segment's own dashboard is quickly overwhelmed with so much data and it is really necessary to use another tool to consume and work with the data collected.
What problems is the product solving and how is that benefiting you?
Customer behavioral tracking and flow across multiple properties and systems. Insights that we haven't had in the past.
All your relevant data, everywhere.
What do you like best about the product?
Rapid development and implementation of Segment is probably the main feature. The UI is easy to interact with to see all of your sources and destinations, even for very large installs. Being able to quickly validate that data is sending with sample payloads is an excellent feature. Customer service is king and this company has it down cold. Anytime I have a question or an issue, they're ready to help.
What do you dislike about the product?
Salesforce functionality is currently limited to standard objects. If you need to work with custom objects, you need to use another tool to harvest segment events and feed them into the custom object in Salesforce. The UI is still a work in progress with some small annoyances but nothing that I would consider a showstopper. They're constantly enhancing their UI so I'm willing to live with minor bugs.
What problems is the product solving and how is that benefiting you?
Trial and usage data in platform stored in our CRM and analyzed in a few different BI tools. Having all of our data in one place has been a godsend. In the past we had data all over the place and it would take days or weeks to get a good picture of what was happening in our business. Now we have real-time information fed into one place and can analyze it in a BI tool quickly, Amplitude or Chartio.
The only way to integrate marketing tech
What do you like best about the product?
A standardized way to integrate marketing analytics and automation across all digital platforms.
What do you dislike about the product?
Can tend to get a little expensive as you get bigger.
What problems is the product solving and how is that benefiting you?
Easily manage and add marketing tech across multiple digital platforms. Our ability to measure customer journey's and act on them using a consistent set of customer events is key to our success.
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