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Thanks to Segment we increased the conversion rate on our website by 320%.
What do you like best about the product?
Segment is a single key to many doors. Integrating segment to a website, you get 100+ ready-made integrations with all sorts of tools one may need to optimise the website using data-based approach
What do you dislike about the product?
The G2 crowd wants me to write 40 symbols of what I dislike but I can not add any single word here. Just not applicable. =)
What problems is the product solving and how is that benefiting you?
A couple of years ago we realized that besides Google Analytics we want to use another analytical system, and after a thorough research we had a list of tools to try (Mixpanel, Kissmetrics, RJMetrics, Heap, Keen.io and others). But we had to try them all and choose the best one within the shortest possible time. Although all the integrations were quite straightforward, we would have spent months to implement them into our complex infrastructure..
Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.
-we created a conversion funnel with Mixpanel
-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.
-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.
-We also tested different types of chatbots and finally chose the best one — UserVoice
-We went on to make some more well-thought improvements based on the data collected.
You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.
We have been so inspired that we have even written a case-study about this in X-Cart blog:
https://www.x-cart.com/blog/partnership-with-segment.html
Looking for a solution we stumbled upon a system called Segment. During the next month, we tried all the analytics tools in our list, which, as we thought, could improve our website’s conversion rate and thus significantly boost profits. All through Segment. Without a single line of integration code written.
-we created a conversion funnel with Mixpanel
-we made scroll and heat maps with CrazyEgg to visualize users’ behavior on our website.
-we made A/B testing with Optimizely, which allowed us to experiment with the website’s interface.
-We also tested different types of chatbots and finally chose the best one — UserVoice
-We went on to make some more well-thought improvements based on the data collected.
You know what? We were amazed at the results. www.x-cart.com conversion rate increased by 320%. Sales — by a factor of 3.
We have been so inspired that we have even written a case-study about this in X-Cart blog:
https://www.x-cart.com/blog/partnership-with-segment.html
Recommendations to others considering the product:
Do not just "consider", but go on and try!
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Easy and Robust
What do you like best about the product?
Over the past few years I've implemented segment with 3 different companies. Each time I've been very pleased with the ease of setup and maintenance. On top of all of that, Segment has continued to add more robust and valuable features (e.g. warehouses) with great customer service/help when needed.
What do you dislike about the product?
I wish there was a 'native' analytics experience in the web product, at least as a baseline. I think there could also be some value in a workflows/transformations feature as well.
What problems is the product solving and how is that benefiting you?
We are using segment to track user behavior in a centralized way while also making the data accessible to various tools we rely on. It has also been really valuable to use to consolidate user interaction data from multiple sources into a single warehouse.
All-in-one!
What do you like best about the product?
Ability to configure all analytics a product may need from one place.
What do you dislike about the product?
Information for integrations available can be provided in a better way. In other words, I understand Segment is not promoting any integration over the other but there is a good chance user is looking at them for the first time in Segment. So, a better introduction with comparison to other alternatives in terms of features & pricing would help user pick an apposite integration.
What problems is the product solving and how is that benefiting you?
Data analytics.
Excellent
What do you like best about the product?
The team, customer support and overall service
What do you dislike about the product?
Nothing much, really !
Can't say more than that, great product that's all.
Can't say more than that, great product that's all.
What problems is the product solving and how is that benefiting you?
Data pipeline management drastically improved.
Analytics + Warehousing in a day
What do you like best about the product?
The onboarding process - Segment has clearly spent a lot of time perfecting the process of getting up and running with multi-platform analytics & data warehousing. In a matter of a day I had integrated analytics into an application, shared that with multiple services, and routed it to our data warehouse.
What do you dislike about the product?
The Team plan is fairly priced for what you get, but it's a big jump up for the (our) simple initial use case of setting up multiple environments for a single application, or sending analytics data from multiple related platforms.
What problems is the product solving and how is that benefiting you?
For a startup, Segment allows developers to focus on building the application without costly distractions. Segment's data warehousing has saved us a ton of what would have been costly data systems architecture time. The flexibility to leverage any existing analytics platform as our needs evolve is an excellent value. The analytics.js API is very well designed and has been painless to incorporate into our React / Redux app (thanks to the redux-segment library).
Great fit for small startup
What do you like best about the product?
Without Segment our 4-person engineering department would never had been able to prioritize building an analytics pipeline. Segment saved us lots of time implementing our analytics pipeline, and continues to save us time because our customer success team can self-serve configure the integrations that they want to use through the web.
What do you dislike about the product?
I wish there was a linkedin integration and a google sheets integration. I also wish you could do more filtering on the events sent to slack.
What problems is the product solving and how is that benefiting you?
We want an analytics pipeline for both our customer success team as well as our algorithm research time.
Best analytics solution for startups
What do you like best about the product?
Segment is the only analytics event provider that lets you easily and cheaply take your event data into your own environment. Other ones either charge a ton (GA) or make it really hard to export data.
I recommend Segment to every startup I advise.
I recommend Segment to every startup I advise.
What do you dislike about the product?
They need to build more sources. Many of the services they have integrations with could be great sources.
What problems is the product solving and how is that benefiting you?
Event tracking and exporting data from other services (example would be zendesk). The event tracking is easy to implement and I love that you can export it to your own data warehouse.
Vital data tool for our drive to Legalize Trees
What do you like best about the product?
One of the simplest, but most effective products we utilize to understand the early growth of our unconventional startup, Segment is an essential ingredient in the mix.
What do you dislike about the product?
Wait, there is something to dislike? News to me.
What problems is the product solving and how is that benefiting you?
A tool like Legalize Trees comes to life by connecting with a well understood community of committed folks. Segment allows us to connect appropriately, in an authentic voice well received by a diverse community of Americans nationwide.
Strong, Straightforward Solution
What do you like best about the product?
Time-saving integration offerings and simple UI for setup & monitoring.
What do you dislike about the product?
Segment won't sign a business associate's agreement. This would've allowed a previous healthcare company I was at the chance to get more visibility in the data.
What problems is the product solving and how is that benefiting you?
Efficient tracking integration & deployment.
Good to track events
What do you like best about the product?
It's really good for capturing events, data, which helps a lot to track day to day business.
What do you dislike about the product?
I didn't find such kind of disadvantages
What problems is the product solving and how is that benefiting you?
To track customer's where exactly he got stuck while filling the applications, or where he is keen interested in an application (which helps us to serve him better), etc.,
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