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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,222 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Paul M.

Amplitude Analytics Review

  • May 22, 2024
  • Review provided by G2

What do you like best about the product?
It can host huge amounts of data. Technical platform.
What do you dislike about the product?
Limited user access roles. This limits users for many interesting things you can do on the platform.
What problems is the product solving and how is that benefiting you?
Targeting, Segmentation, Automation, Reporting, Data housing. The platform can host a lot of data. We can create finetuned cohorts on Amplitude; for a more targeted approach. The reporting dashboards one can create are proper.


    Blake S.

Democratization of insights

  • May 21, 2024
  • Review verified by G2

What do you like best about the product?
Makes it quick and easy for rest of org to gather insights and pull quick data
What do you dislike about the product?
Hard to bring in multiple sources while easily tying time and user id
What problems is the product solving and how is that benefiting you?
Helping us understand our conversion funnels


    Abhinav N.

Best analytics app

  • May 21, 2024
  • Review verified by G2

What do you like best about the product?
Path finder, work best for me to see where users are dropping off
What do you dislike about the product?
UI is a bit compllicated, can be cleaned up
What problems is the product solving and how is that benefiting you?
It solves tracking for me. I can track all my product funnels to see where exactly is my user dropping off.


    Computer Software

Helpful, but depends on your team's instrumentation

  • May 21, 2024
  • Review verified by G2

What do you like best about the product?
It's a powerful tool - I especially like the ability to easily compare events/combine in-line events.
What do you dislike about the product?
The UI/UX could be better. Mixpanel in comparison is more visually appealing

Saving drafts (need more warnings or better UX of changing dashboards or starting new ones)

Finding events can be hard if you have a lot of different events

Changing custom events when you're in the dashboard view

Pathfinder could be improved
What problems is the product solving and how is that benefiting you?
Helps explore user journey funnels


    Computer Games

Hard to maintain

  • May 21, 2024
  • Review verified by G2

What do you like best about the product?
The charting software is great. You can easily get what you need.
What do you dislike about the product?
For large teams and codebases, it's really hard to be consistent and keep all your ducks in a row with how you implement it.
What problems is the product solving and how is that benefiting you?
We're using it for app engagement metrics and a/b tests.


    Xiongqing L.

Amplitude is a great tool to understand and analyse the user behaviour on the app and web.

  • May 10, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude is a power to track user behaviours and interactions, and the cohort feature is also very helpful to help us target the respective audience.
What do you dislike about the product?
The choice of visualisation and chart are limited, somethings it can be very buggy in the loading of data.
What problems is the product solving and how is that benefiting you?
What is the conversion rate of certain features, and this help us understand if the feature is actually doing well or making a impact to the users


    M. John E.

Best analytics platform for data driven teams

  • May 08, 2024
  • Review verified by G2

What do you like best about the product?
I pretty much used all major alternatives to Amplitude and hands down, Amplitude is the best. Ability to pull complex cohorts with ease and translate them into realtime dashboards and charts is my favorite
What do you dislike about the product?
Occasional service disruptions and bugs but their support team is very transparent about outages and keep everyone in the loop as they work on a fix
What problems is the product solving and how is that benefiting you?
Tracking intraday acquisition performance and making data driven decisions to allocate marketing spend


    Information Technology and Services

User-friendly UI

  • May 08, 2024
  • Review provided by G2

What do you like best about the product?
- UI is very user friendly
- Data visualization is strong
What do you dislike about the product?
- Some limitations on what a chart can show.
What problems is the product solving and how is that benefiting you?
Analytics helps us understand campaign performance and with KPI tracking


    Marcin S.

I take Amplitude with me every company I go

  • May 08, 2024
  • Review provided by G2

What do you like best about the product?
I started using Amplitude couple of years ago when event based analytics was only just starting.
It became my go to solution for product analytics and I use it on average probably 1 hour a day for different insights and decisions.
I like the ease of use, how easy is to implement and then create charts and reports.
What do you dislike about the product?
Since my companies are not in high revenue stage, I am using only Free tier, where features are limited. It's an expensive tool to go into paid tier.
What problems is the product solving and how is that benefiting you?
Understanding user behavior per product areas, features and segments
Working on funnel conversion optimization


    Natalie K.

Great for tracking conversions

  • May 08, 2024
  • Review verified by G2

What do you like best about the product?
We use Braze for customer engagement - so i love that we're able to track conversions for custom events by adding them into an Amplitude funnel
What do you dislike about the product?
Can be hard to navigate and have inflexible filters
What problems is the product solving and how is that benefiting you?
Data + attribution