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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,136 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    E-Learning

Great tool to track analytics

  • November 30, 2017
  • Review verified by G2

What do you like best about the product?
I love the way my analytics appear.. beautiful charts!
I love the fact that I can track users and not only sessions.
The tool is very intuitive and well documented, tons of white paper to help use the product the right way
What do you dislike about the product?
It took me some time to understand the nuances when I was using some event attributes vs user attributes... not so easy at first !
What problems is the product solving and how is that benefiting you?
quickly track users activity and product adoption in a few sec. Finally analytics look great !


    Computer Software

Really competitive analytics product for product people. Helps if you are an experienced analyst.

  • November 16, 2017
  • Review verified by G2

What do you like best about the product?
Amplitude continuously offers new and innovative data views that any analyst would appreciate. They go much farther than the data exploration / distribution charts / event logs you're going to see in Mixpanel or Heap.
What do you dislike about the product?
Basic functionality is very competitively priced, all of their really interesting tools are hidden behind very expensive enterprise sales packages, even for relatively small companies with small data requirements. Would love to use compass or pathfinder now on a mid-tier plan, but there are no plans "in the middle".
What problems is the product solving and how is that benefiting you?
Covers basic analytics needs for a small startup really, really well.


    Jeff D.

Excellent tool, fabulous to get started & scales

  • October 11, 2017
  • Review verified by G2

What do you like best about the product?
Amplitude is 100% what I recommend to just about anyone trying to do usage tracking. They head/shoulders better than MixPanel/Kissmetrics and are even free for a ton of usage. As close to a no-brainer as it gets.

You can clearly see that their technology is much more advanced than their competitors. More things are possible and charts render quickly.
What do you dislike about the product?
I still find the new 2017 UI pretty confusing. I don't love how dashboards are laid out. It's confusing to me what is shared and what isn't.
What problems is the product solving and how is that benefiting you?
AB tests. Usage analytics. Funnel analysis.
Recommendations to others considering the product:
Definitely give it a try


    Dave C.

Cohorting and Dashboarding at it's finest

  • October 04, 2017
  • Review verified by G2

What do you like best about the product?
We love the ability to cohort groups based on their event stream as well as the ability to upload specific files to create cohorts. The latter is very important as it allows you to take data from disparate systems and compare them against other cohorts. The implementation team is top notch.
What do you dislike about the product?
Totals of unique events can be tricky to get at in the table views below the graphs.
What problems is the product solving and how is that benefiting you?
The main focus for us was better "grouping" of customers for analysis. Overall Amplitude represents our ad hoc analytics tool and allows us to track events, identify users who perform specific events.


    Computer Software

Amplitude can be valuable but difficult to use and maintain

  • August 08, 2017
  • Review verified by G2

What do you like best about the product?
I love how you can completely customize your events with amplitude. We use it across mobile and web and for our dashboards and trial experiences within our product.
What do you dislike about the product?
This product is not very intuitive, especially as a non-technical employee. After their recent update, it got even harder to use. It's also very difficult to maintain. I also dislike how they don't offer any customer support for users below 8 million events. I think we would find more value out of it with training for our whole team.
What problems is the product solving and how is that benefiting you?
We needed something to track very specific events across mobile & web and wanted full customization of our reports. I love how you can customize everything about a report, from the device someone is using to the direction they are clicking things, it has been very valuable for us in understanding our users.
Recommendations to others considering the product:
Make sure you have someone to fully own this product. They will need to learn the product very well and set up all the events & naming conventions for those events.


    Marketing and Advertising

Gaining better analytic insight is easy.

  • August 07, 2017
  • Review verified by G2

What do you like best about the product?
I like how easy it is to set up my own KPIs. And, the onboarding was super easy, direct, and me up and running fast.
What do you dislike about the product?
Nothing that I can think of at this time.
What problems is the product solving and how is that benefiting you?
We're gaining much deeper insights into our data and are able to present it in easy to understand, consumable visualizations.