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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,222 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Consumer Services

Easy to use.

  • September 17, 2024
  • Review verified by G2

What do you like best about the product?
As a marketer, managing and reporting on complex campaigns requires us to track a wide variety of metrics, from audience segmentation and success rates to custom events and attributes. Amplitude makes this easy by offering a user-friendly platform for non-technical backgrounds to build and customize reports. We're able to view campaign performance through multiple lenses—providing insights that our CRM reporting alone cannot. Whether we need high-level overviews, deep dives into specific audience behaviors, or quick reports. Amplitude is the tool to measure and analyze results effectively, allowing us to make data-driven decisions across our marketing efforts.
What do you dislike about the product?
There are discrepancies between Amplitude and our data lake. Using Amplitude to export segments or report on campaign results requires a caveat that the results are directional.
What problems is the product solving and how is that benefiting you?
Amplitude enables us to create complex dashboard to track product and campaign performance. With Amplitude, we're able to view campaign and product performance through multiple lenses such as funnel, segmenting, cohorts, etc...


    Abhishek K.

Detailed product analytics, made easier

  • September 16, 2024
  • Review verified by G2

What do you like best about the product?
1. Simple UI and easy integration
2. Exhaustive documentation on usage and setup, no dependency on customer support
3. Session recordings (even for free users)
4. Ideal for daily usage as the numbers are updated realtime
5. No code tool for product analytics
What do you dislike about the product?
1. Too many options while forming queries might feel overwhelming
2. High TAT on issue resolution via customer support
What problems is the product solving and how is that benefiting you?
1. Tracking P0 metrics - DAU, MAU & Conversion rate
2. Checking funnel dropoffs
3. Viewing user session recordings


    Financial Services

Amplitude enabbles good insights for understanding conversion

  • September 11, 2024
  • Review verified by G2

What do you like best about the product?
advanced possibilities, good UX, fast and easy to share with my colleagues. Also ease to explain to other non experts users
What do you dislike about the product?
exclude events in funnel not working properly. When i select some events to be excluded, users still end up in the funnel that did trigger the events
What problems is the product solving and how is that benefiting you?
Conversion analysis, tracking frequencies of events, understanding user sesions.


    Airlines/Aviation

Easy to learn, create charts and collaborate

  • September 11, 2024
  • Review provided by G2

What do you like best about the product?
I like the easy to learn and start charting. Then to collaborate is even easier.
What do you dislike about the product?
the root cause analysis is not smart enough to detect all variables involved into the root cause of an issue.
What problems is the product solving and how is that benefiting you?
how users interact with app


    Doug C.

A Data-Driven Success Across Several Companies

  • September 04, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude is incredibly scalable and integrates smoothly with composable technologies, especially CDPs. It provides quick access to actionable insights, accelerating the value businesses get from their data investments. It enables teams to easily derive insights and make informed decisions, making data accessible to all team members.
What do you dislike about the product?
There’s little to dislike about Amplitude—it's transparent and well-focused. However, I am cautious about the broadening of their product suite into non-analytic areas (like CDP and experimentation). My hope is that this expansion won’t slow down innovation within their core analytics and reporting tools.
What problems is the product solving and how is that benefiting you?
Amplitude democratizes data, making it accessible to everyone across an organization. It ensures consistency in reporting, empowers collaboration, and helps teams make data-driven decisions faster.


    Briani C.

Amplitude Review

  • September 03, 2024
  • Review provided by G2

What do you like best about the product?
It provides a really simple and seamless way of obtaining an overview for content specifically impressions and engagement which is a really important analytic for our team to chart
What do you dislike about the product?
It can be a little complicated- reminds me of coding where if one part of your input is off the entire output is skewed
What problems is the product solving and how is that benefiting you?
How can we effectively monitor and share our analytics with our teams that provide mutiple ways of viewing. it helps us to pull analytics for multiple uses- following engagement and impressions and even who is commenting on our posts for user giveaways


    Events Services

This is better than New Relic

  • September 03, 2024
  • Review provided by G2

What do you like best about the product?
THe UI is way easier to query the data when compared with other solutions
What do you dislike about the product?
I would say the documentation for external integrations needs more content
What problems is the product solving and how is that benefiting you?
I was able to reproduce an issue based on the user's tracks


    Computer Software

Very complete analytics tool

  • September 03, 2024
  • Review verified by G2

What do you like best about the product?
I've used a few competitors and this is the analytics tool that I find the most complete and flexible, which is why we decided to use it
What do you dislike about the product?
It can be a bit confusing, when we first started to use it we had a difficult time understanding the views
What problems is the product solving and how is that benefiting you?
We're using Amplitude to track all of our data, from clicks to visits etc, we like that you can integrate it with other tools and send events via API as well


    Hana .

Amplitude is a fun puzzle game that gives more insights than you could ever hope for.

  • August 30, 2024
  • Review verified by G2

What do you like best about the product?
Amplitude offers so many insights, so much data, if used correctly it simplifies hunting down specific user streams, and different interactions with our platform. What I appreciate the most is that I don't have to create charts literally from scratch, because there are too many moving parts which I might make a mistake with - if I create one good chart and cover all my bases, I can reuse, copy and readjust endlessly.
Most notably, to me, Amplitude is like a fun puzzle, I thoroughly enjoy experimenting and digging up new features and new insights into our users' engagement on our platform.
What do you dislike about the product?
The more you learn about what Amplitude can do and how much you find out you'd have use for, the more often it happens that something is either too manual to achieve, or perhaps sometimes impossible with current features.
What problems is the product solving and how is that benefiting you?
Amplitude is helping us answer very important questions on a regular basis - who uses our product, how much is our product used, which specific features are performing well and which not so much, what are our targets for improving our product, or for supporting our users and giving them direction.


    Information Technology and Services

Amplitude Analytics is easy to use and have great features but little costly to setup

  • August 29, 2024
  • Review provided by G2

What do you like best about the product?
Amplitude got very intriguing user interface and customizable dashboars which can be used. It also provide flexibility in terms of choosing type of 3rd party tools we want to connect with it or which programming language we need. It also provide a detailed documentation which is easy to go through and set up the system and a good customer support which is availble to help. Also not for forget about real time data collection and event tracing which helps alot in getting insights.
What do you dislike about the product?
I think, for new startups and not that well eastablished ones , it can be little costly to set up. Also, the process of giving permissions to additional users could take some time as its little complex. There are also few advanced features which might not be that simple to set up and use.
What problems is the product solving and how is that benefiting you?
Amplitude is one of the best platform to use for getting insights about our product and how users interact with it. It helped us understanding which all locations our product is being used, how much it is being used, whats the normal traffic and how much new users we are getting. Also help in understanding what most of the users uses, how they prefer to go through our product and what intrigues them the most and where they feel issues, which helps in redesigning the product and making it more preferable among users.