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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

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External reviews

2,178 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Primary/Secondary Education

Review by Bohdan Korzh

  • June 05, 2024
  • Review verified by G2

What do you like best about the product?
Dashboards and event management are good, it is also very flexible to operate event properties and have smart alerts
What do you dislike about the product?
There are several things that would be very helpful for cohort analysis and funnel analytics:

- There are only step to step conversions over time, sometimes it is not very efficient to locate drops in such way - you have either to copypaste data to google sheets either to download, given the fact above integration with Google Sheets or posibility to add table below the plot to dashboars would be very handy

- Also data tables calculate events in total and groupping events in funnel style for every day is not availabel - you can only aggregate by periods and compare the corresponding day timing on one week to the same day on other week, what do I indeed need is to have possibility to build funnel like tables for each day in period separately
What problems is the product solving and how is that benefiting you?
- I use amplitude for multiple purposes - from A/B testing to daily metrics checks and drop investigations


    Information Technology and Services

Best tool for understanding user/product data

  • June 04, 2024
  • Review verified by G2

What do you like best about the product?
They make it so easy to see key views on product metrics. Our team uses the Segmentation and Funnel charts constantly, and occasionally some of the other ones. Funnels are especially great and have many advanced settings to get the perfect view. We love how easy it is for other less technical team members to adjust/manipulate charts.
What do you dislike about the product?
Unfortunately, we've had very negative experiences on the customer support/sales side. It seems Amplitude knows that our data is stuck in their platform and we are unlikely to migrate elsewhere, so they offer absolutely no help. We were attempting to purchase an upgrade feature, "Accounts Add-on", and received zero help in the implementation. We were forced to spend weeks building a workaround due to a limitation that does not let existing projects add an "Accounts" field to historical data.
What problems is the product solving and how is that benefiting you?
Understanding how many active users we have for each feature and product, and understanding funnels, conversion rates, and retention rates for various segments over time.


    Financial Services

Complete tracking points but limited functions

  • June 04, 2024
  • Review provided by G2

What do you like best about the product?
It tracks basically everything real time, fast and complete, I can always come and cross check my numbers
What do you dislike about the product?
Many analysis are formated, and limited, it didn't allow enough freedom to build customized report,sometimes it includes a lot of unneccesary info, but useful info cannot be added.
What problems is the product solving and how is that benefiting you?
1. our digital marketing performance analysis
2. it's very easy to track user activities in the app, giving a lot of useful info for consumer behavior analysis


    Entertainment

Reliable & user friendly tool to quickly get intuition about the data

  • June 04, 2024
  • Review provided by G2

What do you like best about the product?
Can be used across the company by any staleholder even non-tech savy users. Enable data analysts/data scientists to focus on more complex analysis as product managers are autonomous with this tool. User path chart really helpful to identify drop out point.,
What do you dislike about the product?
Limitation for more complex analysis (machine learning, business oriented analysis, player data...)
What problems is the product solving and how is that benefiting you?
Onboarding conversion rate, retention drop of, tracking bugs...


    Banking

Lots of great features to really pull the data you need

  • June 04, 2024
  • Review verified by G2

What do you like best about the product?
I find most of the features are really useful and helpful!
What do you dislike about the product?
Some instances, the "live" updates don't seem to be live
What problems is the product solving and how is that benefiting you?
Helping us measure the success of many campaigns, and helping us understand better what the customers need


    Martin H.

Incredibly helpful

  • June 04, 2024
  • Review verified by G2

What do you like best about the product?
It helps people like me who cant code on their own to access data and visualize it in a easy manner. Its very easy to do the "try and error" tactic and if you have an understanding of your product this helps a lot with getting the correct results.
What do you dislike about the product?
Due to the size of data we use as a base it sometimes gets a little slow or unsmooth in its interface.
What problems is the product solving and how is that benefiting you?
It helps us identifying possible problems in our product and then also dive deep to really figure out the problem beneath that.


    Dan F.

Pleasant experience when trying to extract analytics quickly and concretely.

  • June 04, 2024
  • Review verified by G2

What do you like best about the product?
The ease in which you can create different types of charts, segments, cohorts and put them into analysis and review.
What do you dislike about the product?
Sometimes it takes a while to make a connection and download the corresponding data.
What problems is the product solving and how is that benefiting you?
I can quickly and constantly review the main events triggered from the app, which give me visibility in terms of users, totals, etc.


    Ilni C.

An excellent instrument for doing your own data analysis

  • June 03, 2024
  • Review provided by G2

What do you like best about the product?
Amplitude is an exceptional tool that I have found to be really effective for analytics. The tool is meticulously built, user-friendly, and responsive, with remarkable capabilities. The aspect that truly astonishes me is the remarkable speed with which it can retrieve and present enormous quantities of information.
What do you dislike about the product?
Amplitude is a top-tier tool for analyzing clickstream data, but it is additionally among the most costly options available. It might be challenging to monitor events and attributes if users do not adhere to standard practices from the beginning. Although Amplitude's ability to integrate with various platforms and frameworks is commendable, the effectiveness of its usage for tracking ultimately relies on the technological infrastructure and coding of the firm implementing it.
What problems is the product solving and how is that benefiting you?
Presently, I am utilizing Amplitude to gain insights into user behavior and pinpoint places for enhancement within our digital goods. The utilization of amplitude has facilitated a comprehensive comprehension of user interactions, allowing us to implement measures to enhance user experience and engagement across various aspects.


    Alberto S.

Easy to track customer usage as a CSM

  • June 03, 2024
  • Review verified by G2

What do you like best about the product?
As a CSM I use Amplitude every day to track a few things:

- The product usage of my book of business - Amplitude makes this quite easy with the dashboards, I can have multiple charts for all my customers to track their usage. It's easy to manage and also create for each one.

- Automation with hubspot is also really useful, the ability to track events and assign to users on hubspot, plus creating cohorts which can then be used as part of workflows.
What do you dislike about the product?
The cost of using multiple cohorts or tracking multiple events, it's definitely something to consider especially as a smaller business.

Wish there was better education or workflows for new users getting started.
What problems is the product solving and how is that benefiting you?
Tracking product usage
Automating timely communication to users


    Financial Services

Product Analyst

  • May 31, 2024
  • Review verified by G2

What do you like best about the product?
easy to use, wide range of available analysis
good cusomer support and comunity
What do you dislike about the product?
lack of flexibility is the most disliked
What problems is the product solving and how is that benefiting you?
ability to calculate conversions and users paths inside the product