What do you like best about the product?

This is by far the only tool that allows very easy P2P connections, API integrations with various CDP platforms in the easiest manner. Their product support is great in terms of reasons time and accuracy of solutions. The tool has great features like intelli node and scribe to create hyper segmented AI powered campaigns. Great tool for setting up your CRM from ground up. Even better tool if your CRM has limited experience in martech stack management.

What do you dislike about the product?

Hits a roadblock in terms of scalability in terms of database management (eg. Cpanel for query based segmentation) and custom messaging (eg. ampscripting) compared to its other market competitors.

What problems is the product solving and how is that benefiting you?

Clevertap allowed us to run a very low-code, low redundancy CRM setup which helped us to kickstart marketing very easily. Saved us a great deal of time to market.