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External reviews

539 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    pichpisey k.

A good Customer Engagement Platform

  • August 06, 2024
  • Review provided by G2

What do you like best about the product?
CleverTap is a fantastic platform offering a range of features including Customer Data & Analytics, Experimentation & Optimization, Personalization, and the ability to create multi-channel campaigns or journeys (push notifications, in-app messages, SMS, etc.). Additionally, the local technical support is excellent, and the platform is user-friendly, even for non-professionals.
What do you dislike about the product?
There isn't much to dislike, but I wish there were more templates available for marketing channels.
What problems is the product solving and how is that benefiting you?
CleverTap helps us optimize our resources, increasing conversion rates on our mobile app.


    Huong N.

A powerful Customer Engagement Platform

  • July 27, 2024
  • Review verified by G2

What do you like best about the product?
- A great platform with features: Customer Data & Analytics, Experimentation & Optimization, Personalization, Create Campaign or Journey with multi-channels ( push, in-app, web popup, SMS, webhook,...).

- Special local technical support is available.

- Easy to use for many non-professionals
What do you dislike about the product?
Not too many. I hope there are more templates for marketing channels
What problems is the product solving and how is that benefiting you?
Using Clevertap helps us optimize many human resources, increase conversion rates on mobile app and website


    Maria Fernanda M.

The most comprehensive tool for my company

  • July 23, 2024
  • Review verified by G2

What do you like best about the product?
It is a tool that allows me to know and communicate with my client directly, in a personalized, segmented, and successful way to achieve my goals.
It complements my strategies with highly important data.
What do you dislike about the product?
I understand that it's for security, but sometimes the two-factor authentication to log in takes a bit of time
What problems is the product solving and how is that benefiting you?
CleverTap helps me with customer engagement and retention by providing advanced segmentation, personalized messaging, and real-time analytics.


    Ana Luna C.

It has been an excellent experience.

  • July 19, 2024
  • Review verified by G2

What do you like best about the product?
The clever team is very attentive and supportive in their tool.

In addition, it has helped us to automate communication with our customers.
What do you dislike about the product?
Not at the moment. But it will be better if the support team was local.
What problems is the product solving and how is that benefiting you?
To be able to visualize in a simple way the behavior of our users in the application and thus take action to increase the usability of our product.


    Ipshita B.

A must have tool for seamless customer engagement & retention

  • July 19, 2024
  • Review verified by G2

What do you like best about the product?
1. User-friendly interface: Easy to navigate and locate functionalities. Campaign and journey set-up is pretty easy even for beginners
2. Multi-channel options: from email, SMS, push notification, in-platform messaging (web pop-ups, web-native displays etc) to WhatsApp, and more
3. Excellent customer service and fast resolution of issues: Customer support is available 24/7 along with a dedicated account manager who will be available during working hours. Weekly sync with the account manager to discuss any roadblocks or unresolved issues and ensure the platform is used to its maximum potential.
4. Additional quarterly reviews to reflect on the achievements of your business and future scopes.
5. Official WhatsApp Business Service provider: No dependency on third-party WhatsApp Business Service provider.
6. Integrates easily to your website/platform and is quite easy to implement newer channels.
7. Excellent onboarding experience.
What do you dislike about the product?
1. Technical glitches now and then. However, with an excellent support team, most of these bugs were promptly resolved.
2. Very long time taken to download segments.
3. Individual campaign dashboard doesn't display unique values. User can only see TOTAL numbers all over. For ex: Total views, total clicks, total sent etc.
What problems is the product solving and how is that benefiting you?
- Able to use multiple communication channels from one place to keep users informed and engaged
- Creating segments to run various personalised campaigns
- It's serving as a single tool for us to run regular BAU campaigns as well as automated campaigns/journeys for our customers
- Real-time sync with our SaaS platform ensures we are sending the right information at the right time to our customers


    Arsh S.

Swiss Knife of a CRM

  • July 10, 2024
  • Review verified by G2

What do you like best about the product?
- Orchestrating multi-channel campaigns becomes super easy
- Tech-Integrations are easy and most use cases are covered in their documentation
- Exceptional Support
- Reporting and Data Management is decent
What do you dislike about the product?
A little slow in loading analytics and segments when the audience pool becomes too big (10M+)
What problems is the product solving and how is that benefiting you?
Personalization - Engaging with users who speak tens of different languages and very different in their age,education, business and temperament. CleverTap's personalization engine let us cater to each user in the language they want, in a tone they will like with features/services they will appreciate.
Automation - Automating thousand of communication nodes is quite easy in CleverTap. While the UI is intituitve (and deep) allowing interns to experts to work easily on it, API based campaign creation and modification capabilities are also convinient when it comes to business-as-usual/regular campaigns
Integrations - Integration with both internal and external tools is quite easy and for everything that's not natively integrated, their webhook module works like a charm.


    Vararat J.

The best automation analytic !

  • July 09, 2024
  • Review provided by G2

What do you like best about the product?
I have used CleverTap for more than 2 years now, and I think this program is the best way to use for tracking user behavior. Easy to use ex. segment target user, RFM Model or more features that are available to use and support business objectives and Marketing strategies. The last thing that I have to share is CleverTap has a good support team and very helpful if you have any problems.
What do you dislike about the product?
Documentation is too hard to understand for new users.
What problems is the product solving and how is that benefiting you?
I have used CleverTap many Feature such as Marketing Automation, Journey strategies, Segmentation, RFM Model etc. To send all the Promotion Campaing to the right user or interested user to increase revenue / frequency / retention / reactivate on our platform (Application / Website)


    Broadcast Media

The best tool for Audience Engagement

  • July 05, 2024
  • Review verified by G2

What do you like best about the product?
-I have been using CleverTap for acquisition, retention and churn management
-User-friendly interface, able to setup campaigns with ease
-Advances features such as personalised dashboard, automated journeys and segmentation capabilities
-Seamless omnichannel integration across multiple touchpoints (E-mail, Push Notification, In-app banner)
-Timely response and support from the team when answering queries and for troubleshooting
What do you dislike about the product?
-Some features and integration requires tech intervention from Product, which may cause delays
-Segmentation has room for improvement. I can't choose 'OR' but I am stick with using 'AND' which limits the criteria I'd like to set for a specific cohort
-Inaccurate conversion rates and unable to track which subscription plan a charged user has subscribed to based on a specific campaign.
-Rich notification requires a special code. Would be great if there is an easier way to set it up.
-The time it takes to stay logged in could be shorter as it is a hassle to be kicked out after being idle for a few minutes.
What problems is the product solving and how is that benefiting you?
Able to retarget inactive users via CSV uploads. This is crucial for churn management.
Able to split segmentations and customise messaging for each segment.


    Ankit S.

Clevertap user feedback

  • June 29, 2024
  • Review verified by G2

What do you like best about the product?
-> Intuitive UI
-> Dynamic segmentation capabilities
-> Ability to send bill reminder depending on due date
-> Good customer support team
What do you dislike about the product?
-> Slow UI
-> New feature development takes time to implement.
-> Perhaps Expensive
What problems is the product solving and how is that benefiting you?
-> Helps us in building precise cohorts
thereby increasing accuracy of targetting.

-> Supporting personalized content

-> Journey builder helps in targeting user depending on users behaviour/ response.

-> Targeting users in real time depending on their action/ inaction


    Vidit P.

Unrivalled customer support

  • June 29, 2024
  • Review verified by G2

What do you like best about the product?
- Extremely intuitive and easy to use
- A feature packed product that covers almost every channel possible and all work seamlessly in journeys
- A reliable partner to scale with and discuss use cases while figuring out ways to fullfil the objectives together. Kudos the support team
What do you dislike about the product?
- Considering the scale at which they operate, requesting changes/modifications to the product can get a little challenging but that'll seldom be the case
What problems is the product solving and how is that benefiting you?
- Analytics: Mapping customer journeys and understanding the gaps/drop offs in the funnel
- Omni channel communications: Reaching out to users across channels seamlessly using journeys