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External reviews

304 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    Computer Software

Our choice for headless CMS

  • September 29, 2022
  • Review verified by G2

What do you like best about the product?
The ease of use is the best part. We have users from different teams with different experiences and tech skills using Contentful and everyone is able to quickly do all fixes and updates for the website.
What do you dislike about the product?
We are using Gatsby for our website and we have some issues with preview builds - we'd need to wait for 10-15 minutes to see the preview. We've fixed it now with a new Gatsby Cloud update.
What problems is the product solving and how is that benefiting you?
Our website is built on Gatsby and before Contentful only engineers could do changes to the website. Contentful enabled our marketing team to own a marketing website and be able to make all of the updates much faster.


    Industrial Automation

Uncomplicated and full of opportunities

  • September 29, 2022
  • Review verified by G2

What do you like best about the product?
easy to use
numerous possibilities
easy to keep an overview of what is published and what not
fast from different places in the world
What do you dislike about the product?
you need your developers to program all features that you need
no tree structure
What problems is the product solving and how is that benefiting you?
easy to access for our global team - cloud hosting
re-use content in multiple pages


    Blue D.

Good CMS

  • September 29, 2022
  • Review verified by G2

What do you like best about the product?
Very robust and modular CMS. Easy to reuse content blocks.
What do you dislike about the product?
Limit on content models can be an issue.
What problems is the product solving and how is that benefiting you?
Robust CMS that lets us easily create content.


    Leisure, Travel & Tourism

Good starter platform

  • September 29, 2022
  • Review verified by G2

What do you like best about the product?
Quick to get going, user-friendly UI, flexible content model.
What do you dislike about the product?
Less ideal for more serious or mid-sized startups, or plans seem tailored to a different type of business. Hard limit of 25 users is ridiculous as only option is to upgrade to enterprise which is way beyond our needs. CDN price is baked into the price, so not only are you overpaying if you want to use your own CDN, there's also no real built-in support for using your own asset library and/or CDN.
What problems is the product solving and how is that benefiting you?
Quick and flexible CMS to easily collaborate on content.


    Financial Services

ALMOST PERFECT - lacking A/B testing

  • September 29, 2022
  • Review verified by G2

What do you like best about the product?
Great UI, easy to set up, comprehensive features, fantastic API, great documentation
What do you dislike about the product?
A/B tests are critical. Buying a separate tool for this is a big disadvantage / gap. Hopefully, a native A/B framework is in the works.
What problems is the product solving and how is that benefiting you?
Ability to define & publish custom data types and schedule those to go live. We've also used this to schedule thematic / branding changes during seasonal campaigns (ex: color, images, gradients, etc.)


    Education Management

Flexible API and simple user interface

  • September 29, 2022
  • Review verified by G2

What do you like best about the product?
Their API and user interface is intuitive and easy to use. Both developers and business users at my company can use their software without requiring much help from our internal IT team. We built and awesome Reactjs site backed by a Contentful CMS system.
What do you dislike about the product?
I wish it was easier to change back to a previous version of certain content. This feature would really allow for easier mistake handling when changes needed to be made quickly.
What problems is the product solving and how is that benefiting you?
We use Contentful as the headless CMS backend for my company's primary website. This allows us to create a custom frontend without being restricted to plugins or other bespoke frontend liimitations. Like Wordpress, but much more flexible and customizable and developer friendly because you don't have to learn PHP.


    Leisure, Travel & Tourism

Fast ramp up - but fast to reach the limitations too

  • September 28, 2022
  • Review verified by G2

What do you like best about the product?
The self-service is easily understandable and also the Schema definition. Setting it up for a small team is quick and easy, and the APIs, especially the Media APIs are very powerful.
What do you dislike about the product?
The limitations. The 48 content types are limited across all plans except enterprise. This is a hard limiter to modular design and requires thinking ahead and designing components in a generic way for them to work. The generic approach might impact the content editors' experience negatively.
What problems is the product solving and how is that benefiting you?
Multichannel Content Management. Since it is headless and we can access everything by API (Rest and GraphQL) we can access the data in the form we want (GraphQL) and reuse it across different channels (app and web).


    Financial Services

Simple to use

  • September 28, 2022
  • Review verified by G2

What do you like best about the product?
The flexibility of creating different models for specific content sections and linking accordingly to content requirements
What do you dislike about the product?
It would be great if it is possible to duplicate content over different environments without the need to re-create finalised content in a staging environment
What problems is the product solving and how is that benefiting you?
Contentful has helped in managing content publishing on the app, and scheduling of content provides different timezone


    Leisure, Travel & Tourism

Clean user-friendly interface

  • September 27, 2022
  • Review verified by G2

What do you like best about the product?
Super clean and fast interface. Easy to build content types and content models. Fantastic community/free plan that helps get started.
What do you dislike about the product?
some internal search capabilities are a little clunky
What problems is the product solving and how is that benefiting you?
Headless cms which allows easy content editing and addition, super fast website and improvements in Core VItals and Google rankings


    Jason Y.

Reliable headless CMS

  • September 27, 2022
  • Review verified by G2

What do you like best about the product?
The content models and UI are intuitive and easy to figure out
What do you dislike about the product?
No dedicated non-product spaces (staging, etc)
What problems is the product solving and how is that benefiting you?
Contentful allows for us to have flexible models and nested models of content so we can spin up new content pages fast and without engineering support