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An excellent autocapture tool for clickstream data

  • By Brittany P.
  • on 05/20/2024

What do you like best about the product?
The live data stream makes tagging exactly the right event beyond easy. The metadata that comes along with each event out of the box is better than other autocapture tools and saves me so much time. The reporting capabilities are also more robust than other options, and you can build a wider variety of reports with Heap than you can with similar tools.
What do you dislike about the product?
I have not found Journeys to be as helpful as it was cracked up to be, but otherwise the reporting is great. Other very minor things, like checking on plan usage only shows you how many total sessions you've used, not X sessions out of Y allottment, so it's not helpful really.
What problems is the product solving and how is that benefiting you?
We previously had zero clickstream data on our product! It made understand where to make platform changes, how to design interactions, and other business-critical decisions incredibly difficult, and we did a lot of work based on annecdotal feedback and gut feeling.


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