Good for customer segmentation but poor for funnel analysis
What do you like best about the product?
The number of objective data points that Twilio Segment allows to simultaneously use to segment and cluster users is definitely better than similar tools, especially because Twilio Segment allows multi-level nesting without any barriers.
What do you dislike about the product?
The man problem with Segment is the analysis experience. Unlike Mixpanel and similar tools, we cannot define funnels in Twilio Segment. For example, if I want to see the conversion funnel of users who have activity 1 and only then proceeded to activity 2, Twilio Segment does not have that functionality -- it is only possible to use AND clauses to see association rules.
What problems is the product solving and how is that benefiting you?
We used Segment only to identify user cohorts and segments whom we wanted to target via different communication channels as well as to feed these segments in a staggered manner to our calling-platform through our CRM. This somewhat helped us in prioritising calls for high intent customer segments
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