Beamable Achieves Business Goals and Passes Efficiencies to Customers with Tackle.io and CloudZero

2021

Beamable provides a creator-centric platform for building live games. The company helps game makers boost revenue and lower operating costs with a no-code approach to implementing, monetizing, socializing, and updating live games. Amazon Web Services (AWS) has long played a critical role in Beamable’s operations, providing infrastructure its live game platform as well as services to help the company market itself as an AWS independent software vendor (ISV). While looking to strengthen its relationship with AWS as both a customer and ISV, Beamable turned to AWS Marketplace. The gaming company purchased CloudZero and Tackle.io from AWS Marketplace, solutions that allowed Beamable to optimize its AWS Cloud costs and accelerate the launch of its own AWS Marketplace listing. Beamable accomplished these critical tasks 9 months faster than if it had built the solutions internally and gained procurement efficiencies in the process, including streamlined purchasing, onboarding, and billing.

Launching 6 Months Earlier with Tackle.io

In late 2019, Beamable decided to list its live game platform in AWS Marketplace to broaden its market reach and make life simpler for its customers. A referral from AWS led Beamable to Tackle.io, a solutions provider that helps companies quickly list products in AWS Marketplace.

“We didn't have the developer resources or bandwidth to build our own AWS Marketplace integration,” explains Trapper Markelz, chief operating officer of Beamable. “Using Tackle from AWS Marketplace allowed us to launch and integrate our own AWS Marketplace listing 6 months earlier than if we had hired, trained, and implemented it ourselves.” This accelerated timeline served Beamable well, positioning the company for successful entry into the AWS ISV Accelerate Program the following year.

Optimizing Cloud Costs with CloudZero

In addition to being a trusted AWS Partner, Beamable is also an AWS customer. To establish better customer cost analytics on its shared AWS infrastructure, the company purchased a license for CloudZero in AWS Marketplace. The CloudZero platform delivers real-time cloud cost intelligence to help customers optimize cloud costs. According to Markelz, CloudZero’s high level of integration with AWS unveiled key insights almost immediately. “CloudZero gave us the data we need to make business decisions,” he elaborates. “Even better, CloudZero did it 3 months faster than we could have on our own.”

Paying Forward the Benefits of AWS Marketplace

While Beamable initially looked to AWS Marketplace to solve challenges specific to its use of AWS, the gaming company realized AWS Marketplace could help it solve other business challenges as well. “Purchasing a service in AWS Marketplace results in a highly streamlined procurement process, from purchase to onboarding to billing,” enthuses Markelz. “It is very convenient to have each service appear as a line item on our AWS bill.”

Beamable takes advantage of several AWS Marketplace buyer tools, including Standard Contract for AWS Marketplace and private offers. “The standard contract saves us at least 1 week of back and forth over contractual, licensing, and payment clauses,” says Markelz. “Through private offers, we are able to negotiate lower rates, shorter contracts, and monthly, rather than annual, payment terms.”

Beamable’s experience with AWS Marketplace has been nothing but positive. “AWS Marketplace helped us achieve our AWS goals quickly and efficiently,” summarizes Markelz. “The best part is we get to pass these efficiencies to our customers so they can have similarly great experiences when using AWS Marketplace to purchase our solutions.”

About Beamable

Beamable provides a creator-centric platform for building live games. The company helps game makers boost revenue and lower operating costs with a no-code approach to implementing, monetizing, socializing, and updating live games.

About the seller - Tackle.io

Tackle helps enterprise software companies take advantage of AWS Marketplace by speeding the listing process to enable streamlined procurement and new channels for revenue.

About the seller - CloudZero

CloudZero is a cloud cost optimization tool that provides visibility into migration workloads and cloud inventory and offers real-time cost anomaly and waste detection to prevent accidental overspend.

Benefits of AWS Marketplace

Launched AWS Marketplace listing 6 months faster using Tackle.io
Accelerated time to insights by 3 months with CloudZero
Optimized cloud costs with CloudZero
Cost savings and tailored licensing terms through AWS Marketplace private offers
Streamlined purchasing, onboarding, and billing

AWS Services Used

AWS Marketplace

AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS.

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