“Working together with AWS and their mindset is really what we’re looking for. It’s really living Vorsprung durch Technik.”
Bernd Schuster
Cloud Architect, Audi AG
Audi AG worked with Amazon Web Services (AWS) and Reply, an AWS Partner, to increase team efficiency by building a generative artificial intelligence (AI) chatbot. With managed service Amazon Bedrock, and using Amazon Bedrock Guardrails, the team can scale large language models out of the box and keep data secure. Bernd Schuster, cloud architect at Audi AG, talks about embracing responsible AI and living ‘Vorsprung durch Technik’—advancement through technology—by collaborating with AWS.
More Generative AI Customer Stories
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Nomura Uses Llama Models from Meta in Amazon Bedrock to Democratize Generative AI
Learn about Nomura's journey to democratize generative AI firm-wide using Llama models from Meta in Amazon Bedrock. -
Vietnam
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TymeX Accelerates Clean Coding by 40% by Implementing Generative AI on AWS
TymeX improved developer productivity with Amazon CodeWhisperer and Amazon Q, automating tasks across the software development lifecycle while using real-time AI assistants to troubleshoot errors. -
Japan
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SBI Life Insurance develops a document search solution with Amazon Kendra and generative AI, and streamlines call centers with a selfbot
Using generative artificial intelligence (AI) capabilities from Amazon Web Services (AWS), the company built a document search solution to retrieve procedural documents on their insurance products and policies, launching the solution at its call centers. -
Korea
Samsung Electronics Improves Demand Forecasting Using AWS
Using Amazon SageMaker Canvas, Samsung Electronics empowered business analysts without coding experience to forecast demand, freeing up the data science team to focus on more advanced models.
Leading Cloud Innovators in Europe
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