AWS Marketplace: Labra Cloud Marketplace and Co-sell Platform

Overview

Accelerate your revenue with cloud Marketplace and Co-sell

Labra provides end-to-end solutions and services to enable success on aws Marketplace and Co-sell with ACE.

IBM, GitLab, Proofpoint, Udemy, Trellix, Checkpoint, and Sysdig are among our customers who have chosen Labra to drive their success.

All-in-one enterprise-grade SaaS Platform for listing and managing Software and Professional Services on all Cloud Marketplaces and streamlining the entire Sales operations and Co-selling using built-in advanced automation.

(1) ACCELERATED LISTING PATH:- Get your Cloud Software (SaaS and Container), and Professional Services listed on Marketplaces within a few days, not in weeks, without technical integration.

(2) ADVANCE SALESFORCE and HUBSPOT INTEGRATION:- Labra CRM connectors are the most advanced integration app in the industry, automating your CRM activities to streamline marketplace and co-sell operations, putting them in co-pilot mode.

(3) TRANSACT WITH EASE:- Streamlined Private offer creation and management (Contract renewal, up/downgrades, extensions, etc.) for your end-customers and Channel partners instantly from Salesforce, Hubspot, and more.

(4) BUILT-IN CO-SELL:- Start and grow your Co-sell with Cloud hyperscalers by sharing opportunities and leads to strengthen your partnership. Automated bi-directional syncing enables prompt interaction with sales reps, accelerating deal wins.

(5) INSTANT NOTIFICATIONS:- Get notified instantly for Marketplace and Co-sell lifecycle events via Slack, Email, or MS team.

(6) REVENUE INSIGHT and REPORTING:- Gain a clear view of your business performance with our intuitive dashboard. Track progress and access insightful reports anytime, enabling your finance team to download and utilize the data as needed.

(7) ADVISORY SERVICE:- Elevate your Marketplace and Co-sell journey with our expert advisory service, backed by years of experience and proven success. Let us guide you through the complexities with confidence and ease.

For custom pricing, please get in touch with sales@labra.io for a private offer.

Highlights

Accelerated listing (Container, SaaS, and Professional services) on the Marketplace in a few days without any engineering effort. Manage all Marketplace operations (private offers, CPPOs, Renewals - ABO and FDA, Metering, etc.) effortlessly.
Most advanced CRM integration in the industry with Salesforce and Hubspot to automate Co-selling and related activities.
Advisory service - Marketplace and Co-sell for Cloud Partnerships are our core strengths. With our years of expertise, we guide you through these complex processes, helping you achieve the same level of mastery. We also handle FTR/WAFR for you during your marketplace onboarding and make you Co-sell eligible.

Details

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Labra.io

Features and programs

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SOC2

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Financing for AWS Marketplace purchases

AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.

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Pricing

Labra Cloud Marketplace and Co-sell Platform

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Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.

12-month contract (3)

Info

Dimension	Description	Cost/12 months
Platform fee	Includes 1 listing and up to 300 Opportunities	$30,750.00
Labra CRM automation app	Create Private offers/CPPO directly from CRM.	$18,000.00
Additional Listing	For every additional listing on the same cloud	$11,250.00

Additional usage costs (1)

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The following dimensions are not included in the contract terms, which will be charged based on your usage.

Dimension	Cost/unit
More than 300 opportunities per month	$10.00

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Custom pricing options

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Delivery details

Software as a Service (SaaS)

SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

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Support

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Customer reviews

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Ratings and reviews

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24 external reviews

External reviews are sourced from G2 and are not included in the star rating for this product.

Karla H.

Labra io Review

Reviewed on Feb 14, 2025

Review provided by G2

What do you like best about the product?

Labra integration with our SalesForce has changed our entire sales process. For our company to truly experience the benefits with AWS as our premier cloud partner, we needed this integration.

What do you dislike about the product?

Errors will start to appear if you are not running the current version of Labra. Not a bad thing, just a reminder to reach out to tech support to get an update applied.

What problems is the product solving and how is that benefiting you?

Integration with our AWS Cloud provider

Leave a comment 0 comments

Dhruv T.

Useful solutions for go-to-market acceleration

Reviewed on Jan 24, 2025

Review provided by G2

What do you like best about the product?

Labra has aided our team in our cloud GTM efforts and we have been using it every week since we partnered with them. They provide end-to-end tools for success - the Labra platform with CRM integration and expertise to help us succeed in the cloud marketplace and co-sell. We found their help in onboarding and setup very useful.

What do you dislike about the product?

No bad experiences with Labra till date.

What problems is the product solving and how is that benefiting you?

The problem we had was we wanted to tap into enterprise customers on AWS through co-sell and marketplace but did not have the know-how or the bandwidth to do so. With Labra, we were listed on the AWS marketplace and ready to sell in a matter of days. Which is incredible and something we couldn't have achieved on our own.

Leave a comment 0 comments

Matt O.

Great AWS/SFDC ACE Automation

Reviewed on Jan 21, 2025

Review provided by G2

What do you like best about the product?

Being able to work out of our CRM to share, update, and close opportunities through cloud marketplaces is a big time saver. We are also able to keep analytics in one spot for ease of reporting. The labra team is also accomodating to new feature requests.

What do you dislike about the product?

More insights/analytics within the tool.

What problems is the product solving and how is that benefiting you?

Before adopting Labra, our team struggled to manage marketplace listings and co-sell opportunities in a unified manner. With Labra, our listings and private offers are always up-to-date, and Labra for co-sell ensures that our CRM is synchronized with marketplace deal data. This integration alone has saved our sales team hours of manual work each week.

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Tanya J.

Streamlining Sprinto’s AWS Marketplace Listing with Labra.io

Reviewed on Dec 27, 2024

Review provided by G2

What do you like best about the product?

Labra.io made the process of listing Sprinto on AWS Marketplace incredibly smooth and efficient. What could have taken weeks was completed in just a few days, thanks to their expert team. Their step-by-step guidance and clear instructions saved us countless hours of effort. The platform itself is intuitive and user-friendly, making it easy for us to navigate and manage the entire process with ease. Labra’s support was exceptional, and their attention to detail ensured that everything was done accurately and quickly.

What do you dislike about the product?

So far, there’s nothing to dislike. Support has been great!

What problems is the product solving and how is that benefiting you?

Labra simplified the complex AWS Marketplace listing process, eliminating the guesswork and streamlining our efforts. Thanks to their help, we were able to launch Sprinto on AWS Marketplace without any hassle.

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Mahesh R.

First time listing our solution in Marketplace and it was smooth because of Labra!

Reviewed on Dec 27, 2024

Review provided by G2

What do you like best about the product?

Labra.io has made listing our SaaS product on AWS Marketplace seamless and efficient. What would have taken us a few months was completed in days. Their team demonstrated deep expertise and guided us step-by-step, saving countless hours navigating a complex. Their platform is simple to use and understand.

Their assistive tools make it very easy to monitor our cloud spending and list opportunities to save by optimizing our infra.

What do you dislike about the product?

Nothing comes to mind; I would like them to keep sending us updates through the newsletter.

What problems is the product solving and how is that benefiting you?

Labra's smart onboarding helped us deal with understanding the process without breaking a sweat. Only because of Labra's help were we able to get listed in such a short time.
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